2015 Mercedes-Benz Big Race Contest - Twitter - 1/26/15

The Contest begins on January 18, 2015 at 11:59 a.m. Eastern Time ("ET") and ends on January 26, 2015 at 11:59 p.m. ET (the "Contest Period"). Twitter, Inc.’s servers are the official time-keeping device for the Contest.

How to Enter: You will need to use your Twitter account to participate. Creating a Twitter account is free, but is subject to its terms of service. Your account settings must be set to "unprotected" and/or "public" in order for your Tweets to be viewable by Sponsor.

Follow BUSA [uot;https] then Tweet (1) your guess regarding who will win "The Big Race [bigrace.com]" by including either: #teamtortiose or #teamhare and (2) why you think the tortoise or hare will win the race. Your Tweet should be creative, witty, appropriately match the tone of the Mercedes Benz brand, and must include hashtag #contest. Your Tweet will herein be referred to as you Submission.

By Tweeting your Submission, you agree that it conforms to the Submission Content Restrictions, defined below, and that Sponsor may disqualify you from the Contest if it determines, in its sole discretion, that your Submission fails to conform to these Restrictions.

Each entrant may Tweet (1) time during the Contest Period. Submissions received from any person or Twitter account in excess of the stated limit will be void. Submissions generated by script, macro or other automated means are void. Tweeting a Submission constitutes entrant's consent to give Sponsor a royalty-free, irrevocable, perpetual, exclusive license to use, reproduce, modify, publish, create derivative works from, and display such submissions in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If requested, entrant will sign any documentation required for Sponsor or its designees to make use of the non-exclusive rights entrant is granting to use the Submission. Released Parties (as defined in Section 8, below) are not responsible for lost, late, stolen, damaged, incomplete, invalid, un-intelligible, garbled, delayed or misdirected Submissions, all of which will be void.

Winner Determination: After Contest Period, a panel of qualified judges determined by Sponsor in its sole discretion will select the potential winner from among all eligible Submissions received, based on an application of the following criteria ("Judging Criteria"):

Creativity/Originality of Submission (50%);
Quality of the conversation generated by the submission (RTs, Fav, Replies) (25%); and
Tone and nature of the Submission is brand commensurate (25%).
In the event of a tie, the entrant whose Submission received the higher score for "Creativity/Originality of Submission" as determined by the qualified judges in their sole discretion, will be deemed the potential winner.

ONE (1) GRAND PRIZE: A 60" Samsung TV valued at approximately $2,500 and $1,000 that may be used for catering for a party. Sponsor reserves the right to award this prize as a gift card, Sponsor will also provide a corporate check in the amount of $1,500 which is intended to help offset any federal or state tax obligations related to the acceptance of this prize. The retail value of the prize is $5,000.

Terms and conditions of the gift card apply. The actual value of electronic prizes is subject to price fluctuations in the consumer marketplace. The prize is non-transferable and no substitution will be made except as provided herein at the Sponsor's sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winner is responsible for all taxes and fees associated with prize receipt and/or use.

Rules: http://contest.bigrace.com/rules