Joined Oct 2008
L8: Grand Teacher
Forum Thread
Why do you buy jewelry from large retail stores over a small local jewelry store?
October 16, 2017 at
09:29 AM
Usually the sale prices at a place like Macy's, Zales, Kays and etc...are more expensive than the starting price of a local jeweler. What advantage do you see as someone trying to save money from buying from the department stores?
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People here are fond of Blue Nile. Don't know why. There have been investigations (Google it) into whether the quality of jewelry in department or discount stores is comparable to that of actual jewelry stores. Costco, IIRC, was one store that passed the quality test for diamonds.
As another had mentioned, I did hear good things about Costco however the selection is much smaller. We all know that diamonds are a scam. There is no rational reason why something the size of a pencil eraser costs upwards of 10k. They are not an investment either. Search websites for people selling "used" diamonds. They are always discounted pretty significantly.
You are much more likely to get a better deal/price at a local small jeweler. You'll also get someone with more knowledge than an hourly wage worker at a shopping mall making a commission.
Check out Pricescope.com... amazing website for diamond/jewelry info. Saved me a ton.
As mentioned, if you're going to get something that will benefit from regular cleaning/buffing (like platinum), it might be nice to get it from a place that has many locations and will do that for free. Then again, many local stores will do stuff like that for free just to get you in the store. Resizes could also be a factor.
Outside of rings, I'd just do some research to find the best cost/quality ratio, same as any other good. Bracelets, necklaces, and other pieces don't seem like they'd be as dependent on future services for differentiation as rings, so it becomes more of a commodity, allowing many sellers into the market and driving competition.
Then again, my jewelry wants are minimal and I won't date someone who expects me to buy her jewelry for anything but a wedding and maybe a birthday once every few years, so I don't worry about it.