From what I can tell, the two Ultra Fit USB drives are USB 3.1, but are mislabled by B&H as 3.0.
it's usb 3.1 gen 1 according to the sandisk product page, but "USB 3.1 Gen 1" is USB 3.0. B&H stated it correctly, without fooling people. Western Digital's marketing schemes are tricking and confusing people at the same time. shame on them. i wonder if they also do that to their hard drive division. as far as i know, there are no usb 3.1 gen 2 flash drives out yet.
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https://www.sandisk.com/home/usb-flash/ultra-fit