LG just knocked off $300 on the MSRP for the 65 in. CX (https://www.lg.com/us/tvs/lg-oled...oled-4k-tv
I spoke to Rich from Walts, an authorized LG dealer, and he was able to knock off $270 from the $2,496.99 which led to $2227. With tax in my state (free shipping), I got it for a total of $2400. I did this online (chat box) and through a phone call. Speak to Rich, he was a really nice guy.