Win 10 Pro Retail key (not upgrade or OEM) which can be used as a fresh install or upgrade, and can transferred between PCs $39 from the
PCWorld store [pcworld.com].
Yes, it's still probably a grey market key (they reference "Mediamart" as the supplier) but the backing and promotion by a long-standing tech reporting outlet makes it a little less shady than CDkeys or whatever.
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Recently I brought an AMD 450m mobo with an Ryzen 2600+ cpu, installed windows 10 pro and put in a license from a Windows 7 pro pc and it automatically activated.
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Why don't you tell us where to look.
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