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Home Depot to discontinue carrying Ego tools

2,142 412 July 21, 2020 at 03:11 PM in Home & Home Improvement (2)
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Last Edited by NewDoc July 22, 2020 at 09:49 AM
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***** UPDATE from a fellow SD'er seawolf *****

HD is dropping EGO because Lowes is picking them up.

https://ir.homedepot.com/news-rel...-140058673

https://corporate.lowes.com/newsr...g-07-22-20


From the Atlanta Business Chronicle today. Sorry, but I am on the app and cannot supply the link yet. Sinc many people have and use these tools this is more of an FYI.


Home Depot is cutting a brand from its inventory as part of a "reset" of its outdoor power equipment.

The Home Depot Inc. (NYSE: HD) said Tuesday it's "accelerating its investments" in the reset as it "refines and simplifies its primary brands across the category." That means, in part, discontinuing the Ego line of outdoor power tools, owned by Chervon Group, and have been sold at Home Depot since 2014. Ego products are also sold at Ace Hardware.


Home Depot said it will continue to sell cordless brands Ryobi, Makita, DeWalt, and Milwaukee; and gas-powered products from Toro, Echo, John Deere, Cub Cadet, Honda, and Troy-Bilt.

The Atlanta-based retail giant said the four remaining cordless options fit their aim to provide interchangeable batteries among products, and collectively make up the vast majority of platforms already owned by its customers.

"We are focused on the most relevant brands with the greatest adoption," Sara Gorman, a Home Depot spokesperson, told Atlanta Business Chronicle.

Gorman said it's not unusual for Home Depot to "refine our assortment" of brands but could not specify how often they are removed or when the last time it occurred.

Home Depot earlier this year started to more heavily emphasize its battery-powered equipment and group them by brand. Gorman said the company paused the rollout as stores had more pressing matters with response to the Covid-19 pandemic.

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Joined Nov 2014
Tech/Deal Maven
> bubble2 41 Posts
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JC_
07-22-2020 at 08:14 AM.
07-22-2020 at 08:14 AM.
Quote from deweerda :
Ace has tons of stores near me, but prices are not competitive- they only benefit from being on smaller corner locations closer to residences
My Aces will sometimes give a 10% discount on ego for me if I talk to the manager. Never hurts to ask.

Course now a lot of people can take advantage of Lowe's military/veteran discount for Ego. Even when you order online.
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Joined Jan 2009
L6: Expert
> bubble2 1,002 Posts
262 Reputation
Fallout
07-22-2020 at 08:16 AM.
07-22-2020 at 08:16 AM.
Quote from MBZ321 :
Ok, And? I've never even heard of this brand.
They were the first company to make a battery powered mower that didn't suck. I bought the orignal 20" model they sold 2014. 6 years latter the battery is still working as well as the day I bought it.
1
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Joined May 2012
L3: Novice
> bubble2 215 Posts
hangloose
07-22-2020 at 08:16 AM.
07-22-2020 at 08:16 AM.
Interesting.

My thoughts go two places.

1. Will Home Depot clearance EGO soon, which may provide some good deals?
2. Any risk to EGO brand for continuing to invest into more tools in their platform? I've started my switch from gas to power tools, and selected EGO. But, wondering if I should hesitate now.
1
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Joined Jun 2009
L8: Grand Teacher
> bubble2 3,987 Posts
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LeviathanUltima
07-22-2020 at 08:20 AM.
07-22-2020 at 08:20 AM.
Guess it is time to load up on lowes gc. Glad it is gone from home depot to be honest. Home depot deals are far in between. Hopefully lowes have more deals on ego once they take on ego brand.
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Joined Aug 2012
L6: Expert
> bubble2 1,022 Posts
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iBuySh1tUp
07-22-2020 at 08:21 AM.
07-22-2020 at 08:21 AM.
So when does the EGO sale start??????
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Joined Jan 2004
L6: Expert
> bubble2 1,395 Posts
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seawolf
07-22-2020 at 08:22 AM.
07-22-2020 at 08:22 AM.
As indicated in prior posts, HD is dropping EGO because Lowes is picking them up.

https://ir.homedepot.com/news-rel...-140058673

https://corporate.lowes.com/newsr...g-07-22-20

I've asked OP to update the initial post.
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Joined Sep 2010
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> bubble2 35 Posts
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billpa
07-22-2020 at 08:26 AM.
07-22-2020 at 08:26 AM.
Quote from backforwardback :
wow...so expensive for cordless. Great for the rich. Elite tools.


Home depot is major account. Looks like not enough sales worth carrying it.

Expect major financial impact to company since Joes lawn shop is not enough store line exposure.

It's a 200 dollar trimmer... not a Lear jet. Pretty sure rich and elite people pay to have there estates maintained.
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Joined Feb 2007
L5: Journeyman
> bubble2 633 Posts
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techoin
07-22-2020 at 08:27 AM.
07-22-2020 at 08:27 AM.
Quote from Jharv62301 :
https://www.prnewswire.com/news-r...97661.html

Lowes will start selling EGO equipment this December.
much better...those discounted GCs will help
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Joined May 2015
L9001: Lurker
> bubble2 9,271 Posts
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texst
07-22-2020 at 08:27 AM.
07-22-2020 at 08:27 AM.
Quote from mrkmrk69 :
Kroger sells Eggo.
But do they sell LEGO?
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Joined Mar 2017
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> bubble2 491 Posts
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Mike7311
07-22-2020 at 08:29 AM.
07-22-2020 at 08:29 AM.
Sounds more like Ego didn't play ball when Home Depot pressed them on price or their RTV policy. It's sad because EGO builds the best battery powered outdoor equipment. Thankfully their batteries are excellent and should last years before I need to worry about this.
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Joined Sep 2010
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> bubble2 35 Posts
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billpa
07-22-2020 at 08:30 AM.
07-22-2020 at 08:30 AM.
Quote from backforwardback :
I got my trimmer on slickdeal from Sears...for 17 bucks . Craftsman.

Never needs charging.

Cool story bro
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Joined Apr 2013
L3: Novice
> bubble2 1,463 Posts
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nicksblackroush
07-22-2020 at 08:33 AM.
07-22-2020 at 08:33 AM.
I wonder if Lowe's will discontinue the Kobalt 80v stuff now...
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Joined Jan 2020
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> bubble2 48 Posts
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HilariousSink7070
07-22-2020 at 08:37 AM.
07-22-2020 at 08:37 AM.
Lowe's kobalt outdoor power tools are manufactured by Ego is what I've been told.
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