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Home Depot to discontinue carrying Ego tools
July 21, 2020 at
03:11 PM
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Home & Home Improvement
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Last Edited by NewDoc July 22, 2020 at 09:49 AM
***** UPDATE from a fellow SD'er seawolf *****
HD is dropping EGO because Lowes is picking them up.
https://ir.homedepot.co
https://corporate.lowes
From the Atlanta Business Chronicle today. Sorry, but I am on the app and cannot supply the link yet. Sinc many people have and use these tools this is more of an FYI.
Home Depot is cutting a brand from its inventory as part of a "reset" of its outdoor power equipment.
The Home Depot Inc. (NYSE: HD) said Tuesday it's "accelerating its investments" in the reset as it "refines and simplifies its primary brands across the category." That means, in part, discontinuing the Ego line of outdoor power tools, owned by Chervon Group, and have been sold at Home Depot since 2014. Ego products are also sold at Ace Hardware.
Home Depot said it will continue to sell cordless brands Ryobi, Makita, DeWalt, and Milwaukee; and gas-powered products from Toro, Echo, John Deere, Cub Cadet, Honda, and Troy-Bilt.
The Atlanta-based retail giant said the four remaining cordless options fit their aim to provide interchangeable batteries among products, and collectively make up the vast majority of platforms already owned by its customers.
"We are focused on the most relevant brands with the greatest adoption," Sara Gorman, a Home Depot spokesperson, told Atlanta Business Chronicle.
Gorman said it's not unusual for Home Depot to "refine our assortment" of brands but could not specify how often they are removed or when the last time it occurred.
Home Depot earlier this year started to more heavily emphasize its battery-powered equipment and group them by brand. Gorman said the company paused the rollout as stores had more pressing matters with response to the Covid-19 pandemic.
HD is dropping EGO because Lowes is picking them up.
https://ir.homedepot.co
https://corporate.lowes
From the Atlanta Business Chronicle today. Sorry, but I am on the app and cannot supply the link yet. Sinc many people have and use these tools this is more of an FYI.
Home Depot is cutting a brand from its inventory as part of a "reset" of its outdoor power equipment.
The Home Depot Inc. (NYSE: HD) said Tuesday it's "accelerating its investments" in the reset as it "refines and simplifies its primary brands across the category." That means, in part, discontinuing the Ego line of outdoor power tools, owned by Chervon Group, and have been sold at Home Depot since 2014. Ego products are also sold at Ace Hardware.
Home Depot said it will continue to sell cordless brands Ryobi, Makita, DeWalt, and Milwaukee; and gas-powered products from Toro, Echo, John Deere, Cub Cadet, Honda, and Troy-Bilt.
The Atlanta-based retail giant said the four remaining cordless options fit their aim to provide interchangeable batteries among products, and collectively make up the vast majority of platforms already owned by its customers.
"We are focused on the most relevant brands with the greatest adoption," Sara Gorman, a Home Depot spokesperson, told Atlanta Business Chronicle.
Gorman said it's not unusual for Home Depot to "refine our assortment" of brands but could not specify how often they are removed or when the last time it occurred.
Home Depot earlier this year started to more heavily emphasize its battery-powered equipment and group them by brand. Gorman said the company paused the rollout as stores had more pressing matters with response to the Covid-19 pandemic.
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very well said.
The killer deals for me though have been purchasing their refurbished EGO equipment. I was able to get a lot of cheaper EGO stuff that way, especially stuff I do not use frequently like the chain saw and snow blower. That was a good way to get cheaper batteries too. Where exactly are you going to be able to order refurbished EGO stuff now? As far as I know, Home Depot was the exclusive supplier of them.
Truthfully, I see this as really concerning for the EGO line as a whole. Perhaps it is just a small part of the HD's cordless portfolio, but I have to bet it was a large part (easily the majority) of EGO's business. I'm concerned how the brand will rebound from this, and I'm concerned how I will be able to afford the line going forward.
Just a quick take, but it seems more like Lowe's was willing to take less margin than HD on Ego sales. I'm not sure of Lowe's refurbished unit strategy in general, but yeah, users could take a hit there.
Then it's about time u got your head out of the sand dune you have been living in
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Or....lowes
Glad Lowe's is picking them up, after the failed Craftsman endeavor last year, but also looking forward to getting more Ego stuff for good prices at HD soon!
I just started my Ego collection and I am glad a local and big box retailer is picking them up.
On another note is it just me or did Ego's customer service dipped? I remembered last year it took them an abnormal time to response to emails and when I did called, the hold time were long as well.
Also crazy thing is their products increased in price. I remember the battery link was around $150 and now is $180, of course when I need it!
Called them for a missing part on a factory certified equipment I bought. They picked up almost right away.. not sure about your experience but mine was fantastic. Only sad part was a one week shipping time to get my part - I've been spoiled with Prime shipping. 🤦🏻
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