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Edited May 6, 2021
at 03:28 PM
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https://www.costco.com/lg-48%22-c...68589.html
$100 off the usual price. Not quite as good as the $150 gift card deal before Christmas, but stacks nicely with the $100 off $500 coupon.
Best Buy also has it for $1349.99 without the bundle if you prefer the Geek Squad warranty with burn in protection ($299.99) -
https://www.bestbuy.com/site/lg-4...Id=6416732
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It doesn't "cost more" to make 48 vs 55. The way the manufacturing is set up, they cut 48 w/ 77 on the same panel instead of 55 w/ 65.
The combo of 55/65 sizes are more popular than 48 and 77. So supply becomes limited on 48/77, they keep prices high, run less sales, and demand settles where it does.
They can always lower price on 48's and 77's if they wanted to shift consumer demand in that direction a bit, but they don't need to. 48 is fairly popular among some gaming folks and they are willing to pay for a 4K 120Hz display w/ freesync/gsync. 77 is also serving the premium market of folks wanting high end large displays.
Internally, they likely track sales closely and segment 55/65 as their mainstream products, 48/77 as their premium paying market.
I was also planning on a C1. But got a CX 55 from bestbuy for $1349 with 5 year warranty. Also just got the free bluetooth speaker in from the promo LG is running. They sent me a PL7 speaker worth $130-180.
Best deal right now is finding the cheapest CX you can find and then get the free speaker through the promo.
From a manufacturer's stand point, I believe they are able to produce more displays at the 55 inch size than the 48 which leads to lower costs.
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