This is for new and past customers. Once you order it they will email you a code for the free 3 months. You need to cancel after the 3 months to not be charged.
Model: Apple - Free Apple TV+ for 3 months (new subscribers only)
Deal History
Deal History includes data from multiple reputable stores, such as Best Buy, Target, and Walmart. The lowest price among stores for a given day is selected as the "Sale Price".
Sale Price does not include sale prices at Amazon unless a deal was posted by a community member.
How is Best Buy going to charge you for renewal when it's Apple's streaming service?
Best Buy handles the payments for some subscription services. My Pandora subscription was through them for a while. Go look at Amazon and all of the 3rd party subscriptions you can purchase through them, it's really not that unusual.
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Code expires on Sept. 5th, 2022
I think they extended the expiration or something, it's available to be redeemed thru September something now