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48" Sony A90K Series BRAVIA XR OLED 4K UHD Smart TV Expired

$1298
$1,499.99
+ Free Shipping
+21 Deal Score
18,336 Views
Various Merchants have 48" Sony A90K Series BRAVIA XR OLED 4K UHD Smart TV (XR48A90K) for $1,298. Shipping is free.

Thanks to Community Member phoinix for finding this deal.

Example Merchants:Specs:
  • Resolution: 3840 x 2160 4K UHD
  • Panel type: OLED
  • Refresh rate: 120Hz
  • HDR: HDR10, Dolby Vision
  • Speakers: 10 W + 10 W + 5 W
  • Smart platform: Android TV
  • VESA: 300x300
  • Ports:
    • 4x HDMI
    • 1x Ethernet
    • 1x Digital audio
    • 1x Composite
    • 1x RF
    • 1x RS232C
    • 2x USB
Good Deal?

Original Post

Written by
Edited August 17, 2022 at 02:19 PM by
Price:
$201.99 lower (13% savings) than the list price of $1499.99

Features:
  • INTELLIGENT TV PROCESSING – The Cognitive Processor XR understands how humans see the real world to deliver intense contrast with deep blacks, high peak brightness, and natural colors.
  • OLED CONTRAST – XR OLED Contrast Pro technology allows you to feel the beauty of OLED with immersive depth and realism, pure black, and lifelike brightness.
  • WIDE SPECTRUM OF COLORS - Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful, enhanced by XR Triluminos Pro.
  • PERFECT FOR PLAYSTATION 5 – Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation 5 – Auto HDR Tone Mapping & Auto Genre Picture Switch.
  • FEATURES SPECIFIED IN HDMI 2.1– Get the advantage in high-performance gaming on BRAVIA XR TVs with HDMI 2.1 features such as 4K/120,10 VRR, and ALLM.
  • PREMIUM SMART TV– Google TV with Google Assistant organizes your favorite content all in one place. Stream from Prime Video, Netflix, Disney+, Apple TV, HBO Max, Peacock and many more. Also, stream from your Apple device with AirPlay 2 support.
  • MOVIES INCLUDED WITH BRAVIA CORE – Bring the cinematic experience home. Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app, exclusively on select Sony TVs.
  • WORKS WITH ALEXA – Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your TV on/off.
  • ENHANCED ENTERTAINMENT – Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.
  • ENHANCED AUDIO – With Acoustic Surface Audio+ and Dolby Atmos support, hear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and a built-in subwoofer for powerful bass.

Customer reviews:
★★★★★ / 12 global ratings

https://smile.amazon.com/dp/B09R8SDM9F [amazon.com]
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Deal
Score
+21
18,336 Views
$1298
$1,499.99

Price Intelligence

Model: Sony A90K 48” Class 4K HDR OLED TV With Google TV XR48A90K

Deal History 

Sort: Most Recent
Post Date Sold By Sale Price Activity
05/01/24Best Buy$838
0

Current Prices

Sort: Lowest to Highest | Last Updated 5/2/2024, 06:05 AM
Sold By Sale Price
Abt Electronics$1398
Best Buy$1399.99
Sony Electronics$1399.99

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Featured Comments

This tv will be superior in every important way.
Heck no. Any OLED will trounce that TV.

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Joined Aug 2011
L2: Beginner
> bubble2 38 Posts
10 Reputation
nateS4
08-20-2022 at 05:52 AM.
08-20-2022 at 05:52 AM.
No one has mentioned this is a Master Series? I pre ordered, so have had mounted in my bedroom since June. So far it's living up to my expectations. Replaced a 40" Sony LED 3D (which still has great picture). But compared to my 65" LG E7 OLED, this takes the win.
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Joined Jul 2011
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> bubble2 443 Posts
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thehitokiri
08-21-2022 at 06:09 AM.
08-21-2022 at 06:09 AM.
Quote from Notadealio :
The LG C1 and C2 both have better maximum brightness and therefore better HDR capabilities, and faster response times than the A80k and J models from Sony though. The Google is platform VS WebOS is really the biggest difference otherwise -but the LG C2 is still better for PS5 gaming.

Lol you are going by specs?..have you seen the TVs side by side?. I have and trust me the sony looks better. In a all white screen the white does look brighter than the sony but when you are actually playing content the sony looks brighter.
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Joined Mar 2009
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> bubble2 887 Posts
78 Reputation
dafriz
08-22-2022 at 03:47 PM.
08-22-2022 at 03:47 PM.
Quote from HonestBelieve8390 :
Get a TCL 8 series instead for half the cost. Sony TVs are just overrated and expensive.
yea no.... you will get what you pay for alot of the times
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Joined Dec 2015
L6: Expert
> bubble2 1,318 Posts
212 Reputation
mattou22
08-23-2022 at 05:31 PM.
08-23-2022 at 05:31 PM.
Quote from cykill :
This tv will be superior in every important way.
Burn in says hello
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Joined Dec 2017
L2: Beginner
> bubble2 43 Posts
10 Reputation
BlakeS4254
08-25-2022 at 08:33 AM.
08-25-2022 at 08:33 AM.
I have the 42in version of this TV and also use it as my PC monitor, it looks great but the input lag is kindof high when set at 60hz, I haven't tried 120hz yet since my GPU doesn't support it but the input lag is supposed to be lower. To me it seems bright enough especially when my room is dark, if it was any brighter it would hurt my eyes. I use the lowest brightness setting when using it as a monitor, and usually the highest setting when streaming
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Joined Dec 2014
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> bubble2 7,801 Posts
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LEOMHK1.0
08-26-2022 at 10:04 PM.
08-26-2022 at 10:04 PM.
Quote from HonestBelieve8390 :
Get a TCL 8 series instead for half the cost. Sony TVs are just overrated and expensive.
??? The only place to score TCL-8 was BestBuys.There were a few places that sold them refurbished but they have been out of stock for almost a year.



Quote from demorik :
More expensive? yes
Too expensive as in the A95K? yes
Overrated? no
The "ONLY" Sony TVs worth buying are their OLED TVs.
The Sony brand is definitely NOT what it used to be.... whether the Sony Tax is worth paying is up to the individual.
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Joined Dec 2006
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> bubble2 697 Posts
135 Reputation
t.i.
08-26-2022 at 10:46 PM.
08-26-2022 at 10:46 PM.
Quote from LEOMHK1.0 :
??? The only place to score TCL-8 was BestBuys.There were a few places that sold them refurbished but they have been out of stock for almost a year.




The "ONLY" Sony TVs worth buying are their OLED TVs.
The Sony brand is definitely NOT what it used to be.... whether the Sony Tax is worth paying is up to the individual.
You have no clue what you are talking about.
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Joined Dec 2014
L10: Grand Master
> bubble2 7,801 Posts
996 Reputation
LEOMHK1.0
08-26-2022 at 11:18 PM.
08-26-2022 at 11:18 PM.
Quote from t.i. :
You have no clue what you are talking about.
15 years in the electronic business.
Attended 5 Vegas CES where I meet Michael Desjardin, Lee Neikirk, David Katzmaier and Caleb Denison.
I attended the seminar in which Jonghee Han announced his baby: The Wall Modular MicroLED Display BUT you know better... what are your credentials??
( Except being an armchair quarterback... that is....)
Let me wipe my slate clean and let you enlighten/teach me.

* I should just stop commenting on TVs. I have had quite a few intelligent conversations BUT also too many comments from unqualified, lame-brain know-it-alls that suffer from diarrhea of the mouth. I can write a book containing all the idiot comments that I received here at SD
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Last edited by LEOMHK1.0 August 26, 2022 at 11:20 PM.
Joined Sep 2017
L3: Novice
> bubble2 298 Posts
99 Reputation
demorik
08-27-2022 at 07:18 AM.
08-27-2022 at 07:18 AM.
Quote from LEOMHK1.0 :
??? The only place to score TCL-8 was BestBuys.There were a few places that sold them refurbished but they have been out of stock for almost a year.




The "ONLY" Sony TVs worth buying are their OLED TVs.
The Sony brand is definitely NOT what it used to be.... whether the Sony Tax is worth paying is up to the individual.
I do not agree with the statement that the only tvs worth buying are the Oled sets, if you are basing that only on dimming zones or peak brightness sure but as we both know there's much more that goes into producing a quality picture. My comment was merely pointing out that these Sony tvs are not overrated and it should be noted that in the midrange line Sony's pricing is getting more competitive.

People always forget that while Sony (excluding Master Series) are a few hundred bucks more they actually have to source these panels from LG and Samsung, they also usually source the better panels leading to less chance of banding etc. There are also less reports of Sony oleds getting burn in because they simply have better engineers and drive the panels better than LG. If you frequent AVS you will now see reports of S95B (on conservative firmware) with burn in already, lets see when/if we will see the the same thing with the A95K.

The idea of bang for the buck is situational depending on what you are looking for brightness? Black levels? How do these play out while watching content? David Katzmaier has always been a black levels and bang for your buck guy and I've always followed his recommendations in the past. Coming from Panasonic plasma I was a vizio guy telling people how great the contrast was due to diming zones ignoring the poor shadow detail, processing, motion, inaccurate colors, blooming, trailing, noise and poor build. I then obviously moved on to Hisense and TCL at the promise of budget with black levels and color only to find panel lottery added to the above issues.

If i told you how many TVs I've been through since this is a hobby of sorts you would be surprised until i finally a got Sony 900E, then A9F, then A9G etc with some LGs and Samsung sprinkled in between. Sony strikes that balance in presentation with excellent build quality and the least reported panel lottery, have i seen calibrated TCL? yes and they look great but they do have their own set of issues i cant bother to deal with again.


Edit: it should be noted I'm not counting any tv manufacturer out, tech improves every year as well as the skill of the engineering team, if a tv is great ill call it as such.
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Last edited by demorik August 27, 2022 at 07:24 AM.
Joined Dec 2006
L5: Journeyman
> bubble2 697 Posts
135 Reputation
t.i.
08-27-2022 at 08:07 AM.
08-27-2022 at 08:07 AM.
Quote from LEOMHK1.0 :
15 years in the electronic business.
Attended 5 Vegas CES where I meet Michael Desjardin, Lee Neikirk, David Katzmaier and Caleb Denison.
I attended the seminar in which Jonghee Han announced his baby: The Wall Modular MicroLED Display BUT you know better... what are your credentials??
( Except being an armchair quarterback... that is....)
Let me wipe my slate clean and let you enlighten/teach me.

* I should just stop commenting on TVs. I have had quite a few intelligent conversations BUT also too many comments from unqualified, lame-brain know-it-alls that suffer from diarrhea of the mouth. I can write a book containing all the idiot comments that I received here at SD

What a e-waste. Attending CES where you hear marketing spiels makes you qualified. Yeah go on bra, comment on if that makes you feel better about yourself on the internets.
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Joined Dec 2014
L10: Grand Master
> bubble2 7,801 Posts
996 Reputation
LEOMHK1.0
08-28-2022 at 09:29 PM.
08-28-2022 at 09:29 PM.
Quote from demorik :
I do not agree with the statement that the only tvs worth buying are the Oled sets, if you are basing that only on dimming zones or peak brightness sure but as we both know there's much more that goes into producing a quality picture. My comment was merely pointing out that these Sony tvs are not overrated and it should be noted that in the midrange line Sony's pricing is getting more competitive.

People always forget that while Sony (excluding Master Series) are a few hundred bucks more they actually have to source these panels from LG and Samsung, they also usually source the better panels leading to less chance of banding etc. There are also less reports of Sony oleds getting burn in because they simply have better engineers and drive the panels better than LG. If you frequent AVS you will now see reports of S95B (on conservative firmware) with burn in already, lets see when/if we will see the the same thing with the A95K.

The idea of bang for the buck is situational depending on what you are looking for brightness? Black levels? How do these play out while watching content? David Katzmaier has always been a black levels and bang for your buck guy and I've always followed his recommendations in the past. Coming from Panasonic plasma I was a vizio guy telling people how great the contrast was due to diming zones ignoring the poor shadow detail, processing, motion, inaccurate colors, blooming, trailing, noise and poor build. I then obviously moved on to Hisense and TCL at the promise of budget with black levels and color only to find panel lottery added to the above issues.

If i told you how many TVs I've been through since this is a hobby of sorts you would be surprised until i finally a got Sony 900E, then A9F, then A9G etc with some LGs and Samsung sprinkled in between. Sony strikes that balance in presentation with excellent build quality and the least reported panel lottery, have i seen calibrated TCL? yes and they look great but they do have their own set of issues i cant bother to deal with again.


Edit: it should be noted I'm not counting any tv manufacturer out, tech improves every year as well as the skill of the engineering team, if a tv is great ill call it as such.


OK, you own/owned
The Sony X900E, an excellent model, was followed by the X900F which is considered marginally better. It is brighter with improved local dimming BUT the contrast ratio was lowered?

X900E: Native Contrast 5,411 : 1 W/ local dimming 6,534 : 1
X900F: Native Contrast 5,089 : 1 W/ local dimming 5,725 : 1

The X950G was a downgraded model. The X-Wide Angle layer severely lowered contrast ratio and diminished brightness.
X90J & X95J were in the upswing but then came the X90H.
Currently we're up to the X90K
My point.... models are supposed to be improved on and not downgraded or squelched.

*The X800G a hot piece of ..... not worth the Sony moniker. Back when Sony was King of The Hill, it would have never allowed its name on that monstrosity.
IF you believe that current Sony LED TVs are worth buying... more power to you.
You have a right to your opinion.
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Last edited by LEOMHK1.0 August 28, 2022 at 09:33 PM.
Joined Sep 2017
L3: Novice
> bubble2 298 Posts
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demorik
08-29-2022 at 05:11 AM.
08-29-2022 at 05:11 AM.
Quote from LEOMHK1.0 :
OK, you own/owned
The Sony X900E, an excellent model, was followed by the X900F which is considered marginally better. It is brighter with improved local dimming BUT the contrast ratio was lowered?

X900E: Native Contrast 5,411 : 1 W/ local dimming 6,534 : 1
X900F: Native Contrast 5,089 : 1 W/ local dimming 5,725 : 1

The X950G was a downgraded model. The X-Wide Angle layer severely lowered contrast ratio and diminished brightness.
X90J & X95J were in the upswing but then came the X90H.
Currently we're up to the X90K
My point.... models are supposed to be improved on and not downgraded or squelched.

*The X800G a hot piece of ..... not worth the Sony moniker. Back when Sony was King of The Hill, it would have never allowed its name on that monstrosity.
IF you believe that current Sony LED TVs are worth buying... more power to you.
You have a right to your opinion.
The thing is you are looking at measurements only, the 900E and 900F were virtually identical with the only difference being the chip was tuned to be more natural looking with the 900F. The 75" and 85" version of the 950G which used the X-Wide angle tech similar to the Z9F the native contrast was lower but not severely lowered, at the time they were trying to improve the viewing angle limitation of VA panels.

The 900 and 90 series are not Sony's flagships and sit in the low premium category, the 950 was the step up with Master Series being the flagship, many however keep comparing the 900 and 90 series to Samsung Q9 and LG oleds. It should be noted as well that right after the 900E Sony started to tune for a more natural look, however this is not the case with the XR chips which are insanely good and better than anything on the market currently.

The 800G was a budget set with IPS panel so of course it wasn't going to measure high contrast, why does Samsung, LG etc get a pass for their IPS and ADS panels but not Sony? also it should be noted those brands have premium lines with the same ips panels some costing more than the x90K.

Again i will say if you go for pure raw specs and performance in areas such as brightness, dimming zones or even gaming features no doubt TCL and Hisense will take the win, for me its quality control, video processing, somewhat accurate color OOTB and motion processing, not everyone has access to exclusively 4K content and with lower quality content and cable boxes Sony remains the best, for now at least.

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