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Moviepass Relaunch

253 53 August 22, 2022 at 08:21 AM in Entertainment (4) MoviePass
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Last Edited by rachaelm | Staff August 23, 2022 at 02:19 PM
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Moviepass coming back. Don't know if it will be as good as it was before.

Got an email>>

We are so excited to announce that we are beginning our launch sequence to bring MoviePass back. For those of you who don't know MoviePass was sold back in 2017 to a private equity group and due to mismanagement subsequently closed its doors. Last year I, one of the original Founders, bought the company back with the plan to relaunch it. Time Magazine did a great piece that does a wonderful job of explaining the sequence of events that lead to this point.

Being on the waitlist will be the only way to be able to sign up for the service in the foreseeable future. This Thursday, August 25, 2022 we will open the waitlist at 9a ET at MoviePass.com There is no cost to join the waitlist. Space will be limited and on a first come first serve basis. The engagement from the waitlist will help us to determine which markets we will open first and thereafter.
Each person who joins the waitlist will receive 10 friend invites that will activate when they sign up for the service. If you do not make it on the waitlist the only way you will be able to join in the future is to receive an invite from someone.
We are very excited to get back up and running and look forward to seeing you all at the movies soon.

https://www.moviepass.com/

Community Wiki

Last Edited by bluekiwi August 23, 2022 at 11:12 AM
What will the price of the new service be?

- There will be 3 pricing tiers. Prices will vary depending on each market but the general prices will be $10, $20, $30. Each level will get a certain amount of credits to be able to use towards movies each month. More details to come.


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Thanks for signing up for the MoviePass waitlist. If you'd previously joined, your first spot is saved. We'll let you know when you're eligible to sign up!— The MoviePass Team









This post can be edited by most users to provide up-to-date information about developments of this thread based on user responses, and user findings. Feel free to add, change or remove information shown here as it becomes available. This includes new coupons, rebates, ideas, thread summary, and similar items.

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238 Comments

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Joined Apr 2017
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publicpersona
08-23-2022 at 12:12 PM.
08-23-2022 at 12:12 PM.
I wish I could post an image of Lucy holding the football for Charlie Brown.
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Joined Feb 2010
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Splash15
08-23-2022 at 12:12 PM.
08-23-2022 at 12:12 PM.
Leggo! Hopefully my stonks can go back up.
2
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Joined Jun 2010
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Sarisin48
08-23-2022 at 01:11 PM.
08-23-2022 at 01:11 PM.
Hmmm, I was just thinking of joining the AMC A-list deal as the only movie theater near me is an AMC. I wonder if AMC will even be included in Movie Pass this time around. Wait and see, but I guess I should at least try to get on the waiting list.
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Joined Jun 2011
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Duckula
08-23-2022 at 01:25 PM.
08-23-2022 at 01:25 PM.
Most likely it will be 10-12 movies a month at max
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Joined Jun 2005
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shhaggy
08-23-2022 at 01:33 PM.
08-23-2022 at 01:33 PM.
There has to be a limit this time around, or more skin in the game for users. The first time around I know someone that bought tickets every single day. They lived literally across the street from a movie theater, and would get off the subway on that side of the street JUST to buy a ticket that they rarely even used. But they went to the machine, bought one ticket, used the theater rewards program to get points for the purchase and moviepass to pay for the ticket, and by the time they actually wanted to watch a movie one day they had enough points built up from the theater to get an additional free ticket for their wife. They easily saw 1-2 movies per week on just one $9.99/mo membership, some times even spending the accumulated points on popcorn and soda, but Moviepass paid for a full priced ticket every.single.day.
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Joined Jun 2005
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shhaggy
08-23-2022 at 01:39 PM.
08-23-2022 at 01:39 PM.
Quote from Drelkor View quoted comment :
Also, theaters don't really make money on tickets, they make money on popcorn, candy, nachos, and sodas. The movie is the low margin item that attracts you to buy the higher margin items. It's really the studios that take the hit on a MoviePass like system and the theater benefits greatly unless you're one of those people that doesn't buy from the concession stand. When we were doing MoviePass a few years ago, we were pumping a few hundred bucks into the theater monthly because we were paying for the movies using the card and getting more concession stand items since we hadn't just dropped $15 on a movie. To me, the theater really seemed to benefit from it.
The actual theater makes damn near ZERO for movies in early release. They make a bigger cut for movies that stick around in theaters longer because their cut does increase over time, so the ones that stick around (like the new Top Gun) help them a lot. You're correct that they make most of their money on refreshments which is why they are so expensive. They are not price gouging you with $6 sodas, they are barely staying in business.

I don't think studios actually take a hit on moviepass, not the way it was implemented the first time around. The tickets were literally paid for. Moviepass PAID them the money, the transactions went through the same way any other credit card transactions went through. Moviepass was hemorrhaging money, they simply thought they could eventually monetize the data they were gathering on members. What they didn't bank on was that the data wasn't nearly as valuable as they thought, nor was it entirely accurate given that a product like moviepass actually CHANGES behavior patterns, making any viable data tainted. The product will most certainly be different the next time around, because the business model was deeply flawed.
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Joined Nov 2015
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dshoppr
08-23-2022 at 02:04 PM.
08-23-2022 at 02:04 PM.
Quote from shhaggy View quoted comment :
There has to be a limit this time around, or more skin in the game for users. The first time around I know someone that bought tickets every single day. They lived literally across the street from a movie theater, and would get off the subway on that side of the street JUST to buy a ticket that they rarely even used. But they went to the machine, bought one ticket, used the theater rewards program to get points for the purchase and moviepass to pay for the ticket, and by the time they actually wanted to watch a movie one day they had enough points built up from the theater to get an additional free ticket for their wife. They easily saw 1-2 movies per week on just one $9.99/mo membership, some times even spending the accumulated points on popcorn and soda, but Moviepass paid for a full priced ticket every.single.day.
My friends in college went 4 movies a week at that time. They went for every movie, did not even care about genre/language Big Grin
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Joined Dec 2007
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boosterjm
08-23-2022 at 02:16 PM.
08-23-2022 at 02:16 PM.
These big cinema chains have to rethink how they can offer popcorns and soda at a cost effective price (may be via automated self service etc.). Currently those purchases are higher than movie ticket prices.
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Joined Nov 2017
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pikapalooza
08-23-2022 at 02:17 PM.
08-23-2022 at 02:17 PM.
Man, I was a diamond member at Regal. I had so many points. I think I went to the movies damn near every day...4-6 days a week. I will say I did see some movies I never would have seen otherwise.
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Joined Feb 2013
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Hat-Trick
08-23-2022 at 02:20 PM.
08-23-2022 at 02:20 PM.
Quote from shhaggy View quoted comment :
The actual theater makes damn near ZERO for movies in early release. They make a bigger cut for movies that stick around in theaters longer because their cut does increase over time, so the ones that stick around (like the new Top Gun) help them a lot. You're correct that they make most of their money on refreshments which is why they are so expensive. They are not price gouging you with $6 sodas, they are barely staying in business.

I don't think studios actually take a hit on moviepass, not the way it was implemented the first time around. The tickets were literally paid for. Moviepass PAID them the money, the transactions went through the same way any other credit card transactions went through. Moviepass was hemorrhaging money, they simply thought they could eventually monetize the data they were gathering on members. What they didn't bank on was that the data wasn't nearly as valuable as they thought, nor was it entirely accurate given that a product like moviepass actually CHANGES behavior patterns, making any viable data tainted. The product will most certainly be different the next time around, because the business model was deeply flawed.
Their poor business model does not make $6 sodas any less of an example of price gouging. The fact that I can't bring in my own 50 cent soda and 50 cent bag of popcorn and are forced to pay 12-15x the price to buy their snacks is exactly the definition of price gouging.

How about charging more for tickets so EVERYONE pays into that, and that those that choose to buy snacks don't feel like they're being ripped off. Imagine being able to buy popcorn and a large drink for $6 -- how many MORE people would pay that instead of not buying at all?
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Joined Oct 2007
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langjie
08-23-2022 at 02:22 PM.
08-23-2022 at 02:22 PM.
Quote from overzeetop View quoted comment :
And the largest has found a large group of highly regarded primates to temporarily prop it up...but those days are numbered and it's really just a matter of time before the CEO abandons them with his golden parachute and everyone watches the company go down in flames.
he's already done that and is also trying to dilute shares further
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Joined Feb 2013
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Hat-Trick
08-23-2022 at 02:24 PM.
08-23-2022 at 02:24 PM.
Quote from boosterjm View quoted comment :
These big cinema chains have to rethink how they can offer popcorns and soda at a cost effective price (may be via automated self service etc.). Currently those purchases are higher than movie ticket prices.
Which is why we just don't go to the movies. Like sporting events -- $20 to park. Before you even get in? Then rip-off prices for the most basic of snacks. Easily $300 for a family of 4 to go to a baseball game, have food and a few beers.

I'm pretty sure I'm not alone in just writing off theaters altogether because of their rip-off pricing for food/drink. then there are the rude noisy people that can't stop looking at or talking on their phone. Ugh.
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Joined Feb 2011
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Kevmando
08-23-2022 at 02:32 PM.
08-23-2022 at 02:32 PM.
Quote from dshoppr View quoted comment :
My friends in college went 4 movies a week at that time. They went for every movie, did not even care about genre/language
Just 4? They must have been lazy or study hard..
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Joined Sep 2014
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leeterbike
08-23-2022 at 02:40 PM.
08-23-2022 at 02:40 PM.
The pricing and "points" on this will eventually be destroyed I suspect.

$10 in monthly subscription will likely translate to a point value that will corelate to a monetary value at the theatre. Pay them $10 for what's equivalent to $20 at the theatre and they'll bank on subscribers not using points or having them expire.

MP was a disaster, people would be waiting outside theatres for hours trying to get customer service to activate their cards, they would tell customers to buy tickets and ask for a refund for the ticket price then never give a refund.

I used the hell out of MP, more than 15 movies a month, and still have tons of points from the tickets purchased. In the end it was ultimately not worth it as I was paying out of pocket expecting refunds that would never come.
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Joined Feb 2018
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Hfzsdls
08-23-2022 at 02:46 PM.
08-23-2022 at 02:46 PM.
Nothing can beat amc a list for $20 where you can watch imax dolby or anything 3/week
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