I bought 2 "prime" ribeye's at Costco (cost a small fortune) and 2 "choice" bone-in ribeye's at Whole foods for less. Grilled the same and the choice ribeye's from Whole Foods were superior in tenderness and flavor. Costco is overrated.
its possible that you may have overcooked it. Rib roasts require a controlled steady low temp cooking for that pink color edge to edge. Grill is tough to achieve that unless you have some kind of rotisserie attachment.
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