This worked for me incognito
American Express is offering 70,000 bonus miles after you spend $2,000 on purchases in the first 6 months account opening for their Delta SkyMiles® Gold American Express Card. Annual fee is $0 for the first year, then $99 thereafter.
Card Features/Benefits:
First Checked Bag Free
Enjoy your first checked bag free on Delta flights.
$100 Delta Flight Credit
Get a head-start on your next trip, compliments of your Card. Earn a $100 Delta Flight Credit to use toward future travel after you spend $10,000 in eligible purchases on your Card in a calendar year.
Earn miles for flights, seat upgrades, and more
Earn 2X miles on Delta Purchases
Earn 2X miles at restaurants
Earn 2X miles at U.S. supermarkets
Earn 1X miles on all other eligible purchases
TakeOff 15 Benefit
Save 15% anytime you book Award Travel with miles on Delta flights when using delta.com and the Fly Delta app.
Discount not applicable to partner-operated flights or to taxes and fees.
$0 introductory annual fee for the first year, then $99
https://card.americanexpress.com/m/delta/
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Yeah the gold card was left in the dust insofar as any real perks. you do get bonus miles on certain purchases and the free bag but that's it.
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I see 60,000 as well.
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And for all those asking..70,000 points can generally get you a $700 flight.
As for me, I'm not eligible for any of the card welcome bonuses because I've had the gold card.
A lot of data points online actually suggest that "lifetime" for Amex is 7 years. Also on occasion (not this promo) they do no lifetime language offers with reduced bonuses.
40k normal chrome and edge
There is an additional 10k bonus if you apply using a friend's referral.
The Amex Delta cards are having their annual fees increase, effective immediately, along with "better" perks. Buyer beware!
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As well, there are data points which show that a "lifetime" is approximately 7 years, so you can get bonuses again at some point, as long as you've maintained a decent relationship with Amex.
Fortunately Amex shows a pop-up (aka pop-up jail) when you go to submit an application, which will warn you if you do not qualify for the SUB.
With the 15% discount on award redemptions you get by having this card, and SkyMiles generally valued at 1.2cpp, the value of this offer is ~$966 in flights. If you are patient and wait for a special redemption (i.e. you keep an eye on places where deals are posted like the awardtravel subreddit), you could get a decent amount higher value.