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American Eagle sparks backlash for touting Sydney Sweeney's great jeans

6,778 1,655 July 29, 2025 at 07:53 AM
NBC News reports:

https://www.yahoo.com/entertainme...36853.html
Quote :
American Eagle's "great jeans" advertising campaign with actor Sydney Sweeney is at the center of the latest political firestorm online, drawing accusations of racial undertones in its messaging.

Sweeney, who rose to fame for her starring roles in HBO's "Euphoria" and "The White Lotus," is the star of the clothing retailer's latest denim-focused fall campaign, with the tagline, "Sydney Sweeney has great jeans."

It's a play on words for Sweeney's "great genes." Indeed, in one clip, which accrued more than 1.1 million views on American Eagle's Instagram page, Sweeney stands before a poster of herself titled, "Sydney Sweeney has great genes," before the word "genes" is crossed out and replaced with "jeans."


This is a scandal! I'm shocked, I'm totally shocked by that!

BTW, what do you guys think about the jeans? Are these great or not?
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Joined Nov 2006
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> bubble2 8,272 Posts
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LC2
07-29-2025 at 03:28 PM.
07-29-2025 at 03:28 PM.
Telling people she has great genes is just another way of saying she's attractive, but leave it to the media to rage bait folks.

Sweeney has a great body and those jeans make her look terrible. That's the only issue.
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Joined Dec 2005
My # is bigger than yours
> bubble2 37,164 Posts
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SnakePlisken
07-30-2025 at 05:02 AM.
07-30-2025 at 05:02 AM.
levi's > all the rest, regardless of what that cracker says
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Joined Jul 2007
Rare atmospheric phenomen
> bubble2 4,304 Posts
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SpaceCallahan | Staff
07-30-2025 at 05:35 AM.
07-30-2025 at 05:35 AM.
Nothing Comes Between Me and My Calvins ( except underwear )
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Joined Nov 2006
L10: Grand Master
> bubble2 8,272 Posts
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LC2
07-30-2025 at 01:22 PM.
07-30-2025 at 01:22 PM.
Quote from SnakePlisken :
levi's > all the rest, regardless of what that cracker says
Levi's and Eddie Bauer jeans have always been decent.

Quote from SpaceCallahan :
Nothing Comes Between Me and My Calvins ( except underwear )
Never wore those. Miss my buckle back jeans. Not the kind with the buckle in back. The kind with buckles on the sides to loosen or tighten the fit.
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Joined Aug 2005
Baldilocks
> bubble2 41,129 Posts
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emelvee
Today at 06:16 AM.
Today at 06:16 AM.
Quote from LC2 :
Sweeney has a great body and those jeans make her look terrible. That's the only issue.
I agree...she should definitely remove those jeans for the next ad
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