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| Author | Charles Duhigg |
| Publisher | Random House |
| Publication date | February 28, 2012 |
| Print length | 392 pages |
| Customer Reviews | 4.6⭐ / 39,633 ratings |
| Great on Kindle | ✅ |
NEW YORK TIMES BESTSELLER • MORE THAN 3 MILLION COPIES SOLD • This instant classic explores how we can change our lives by changing our habits.
"Few [books] become essential manuals for business and living. The Power of Habit is an exception."—Financial Times
A WALL STREET JOURNAL AND FINANCIAL TIMES BEST BOOK OF THE YEAR
In
The Power of Habit, award-winning business reporterCharles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core,
The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
With a new Afterword by the author
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For example, the 2010 Target case study where the company created a model to accurately predict that a woman was pregnant before she knew it herself (using data from her shopping habits) so they could target the household with nursery ads. Crazy! There are a few fascinating references like these as well as motivational stories scattered throughout the book.
That said, if you are looking for something more immediately applicable and happen to be choosing between the two, I would recommend "Atomic Habits".
Though "Power of Habit" popularized the "cue-action-reward" way of thinking of habits within the self-help genre, I feel the book was more scientifically insightful than pragmatically useful. "Atomic Habits" covers overlapping "cue-action-reward" concepts while providing a structured framework for executing new habits. I am also partial to James Clear's style of writing.
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