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Eragorn | Staff 14.5K Views
Oct 28, 2025 2:20 AM

EDU Members: Sony a7 IV Mirrorless Camera with 28-70mm f/3.5-5.6 Lens Bundle

$1,714

$2,198

22% off
+ Free S/Hat B&H Photo Video
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Deal Details
B&H Photo Video has for EDU Members (register here): Sony a7 IV Mirrorless Camera with 28-70mm f/3.5-5.6 Lens and Basic Bundle for $1714.40. Shipping is free.

Thanks to Deal Hunter Eragorn for posting this deal.

Includes:
  • Sony a7 IV Mirrorless Camera with 28-70mm f/3.5-5.6 Lens
  • Ruggard Journey 24 DSLR Shoulder Bag (Black)
  • Sony 128GB SF-M Tough Series UHS-II SDXC Memory Card
  • Watson NP-FZ100 V3 Lithium-Ion Battery Pack (7.2V, 2250mAh, 16.2Wh)
  • Watson Mini Duo USB-C Charger for Sony NP-FZ100 Batteries
Features:
  • 33MP Full-Frame Exmor R CMOS BSI Sensor
  • Up to 10 fps Shooting, ISO 100-51200
  • 4K 60p Video in 10-Bit, S-Cinetone
  • 3.68m-Dot EVF with 120 fps Refresh Rate
  • 3" 1.03m-Dot Vari-Angle Touchscreen LCD
  • 759-Pt. Fast Hybrid AF, Real-Time Eye AF
  • Focus Breathing Compensation

Editor's Notes

Written by StrawMan86 | Staff

Original Post

Written by Eragorn | Staff
Product Info
Community Notes
About the Poster
Deal Details
Product Info
Community Notes
About the Poster
B&H Photo Video has for EDU Members (register here): Sony a7 IV Mirrorless Camera with 28-70mm f/3.5-5.6 Lens and Basic Bundle for $1714.40. Shipping is free.

Thanks to Deal Hunter Eragorn for posting this deal.

Includes:
  • Sony a7 IV Mirrorless Camera with 28-70mm f/3.5-5.6 Lens
  • Ruggard Journey 24 DSLR Shoulder Bag (Black)
  • Sony 128GB SF-M Tough Series UHS-II SDXC Memory Card
  • Watson NP-FZ100 V3 Lithium-Ion Battery Pack (7.2V, 2250mAh, 16.2Wh)
  • Watson Mini Duo USB-C Charger for Sony NP-FZ100 Batteries
Features:
  • 33MP Full-Frame Exmor R CMOS BSI Sensor
  • Up to 10 fps Shooting, ISO 100-51200
  • 4K 60p Video in 10-Bit, S-Cinetone
  • 3.68m-Dot EVF with 120 fps Refresh Rate
  • 3" 1.03m-Dot Vari-Angle Touchscreen LCD
  • 759-Pt. Fast Hybrid AF, Real-Time Eye AF
  • Focus Breathing Compensation

Editor's Notes

Written by StrawMan86 | Staff

Original Post

Written by Eragorn | Staff

Community Voting

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Top Comments

Eragorn
26.5KComments
37.4KReputation
Edit: just verified it but here's the reddit post I saw on r/SonyAlpha about it.
https://www.reddit.com/r/SonyAlph...o_be_true/

I think the actual retail price is $2898, not $2198, giving it a 41% discount. Also, the image and the description both are different items. Here's a screenshot of the "Items Included" section
https://i.imgur.com/4thUu4X.png
Go to Comment

Community Reviews

The Sony a7 IV is a strong all around mirrorless body for photo and video, with fast eye tracking autofocus, solid resolution for large prints, and long term usefulness. The bundle adds a 128GB UHS II card, spare battery, charger, and bag, but the included 28 to 70mm lens is widely seen as the weak link and likely the first thing to replace. Pricing also looks fluid, with some listings showing a higher total and the bundle details not always matching the images. A solid package if the body is the main draw.

Common Questions (5)

  • The 28-70mm kit lens is widely treated as the weak part of the bundle and can limit the camera's image quality. Replacing it with a better lens, such as the Tamron 28-75mm F2.8 G2, is the practical upgrade path for portraits and sharper results.

    80211AXNavySardine761NavySardine761

  • The bundle was later showing $2053.10 with accessories and lens instead of the original $1714.40. That suggests the lower price may no longer be active, so the current checkout total needs to be verified before buying.

    WasimAgoginenisashank

  • The listing's image and description can differ from the bundle contents, and the included items section showed a different set than expected. A B&H bundle page was also linked as a slightly different, possibly better version of the kit.

    EragornEragorn

  • For buyers without the student discount, Greentoe was cited at about $1849 with tax included, which is close to the student total after tax. A Bank of America 15% Sony cashback offer was also mentioned as a way to bring the effective cost down to around $1700 after cashback and Sony rebate.

    Matt8493Seed-Slay-Slick

  • Waiting for the A7V may mean a higher price, with estimates around $3,000 and uncertain timing. The a7 IV is still a strong all-around camera, but its sensor has relatively slow readout, so rolling shutter can be more noticeable in fast motion or quick camera moves.

    WiseArm257NavySardine761

AI-generated summary based on comments from the community. Updated ago

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33 Comments

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Original Poster
Pro
Deal Hunter
Oct 28, 2025 2:22 AM
26.5K Comments
Joined Sep 2011
EragornOct 28, 2025 2:22 AM
Original Poster
Pro
Deal Hunter
26.5K Comments
Edit: just verified it but here's the reddit post I saw on r/SonyAlpha about it.
https://www.reddit.com/r/SonyAlph...o_be_true/

I think the actual retail price is $2898, not $2198, giving it a 41% discount. Also, the image and the description both are different items. Here's a screenshot of the "Items Included" section
https://i.imgur.com/4thUu4X.png
Oct 28, 2025 2:35 AM
2 Comments
Joined Aug 2021
FeistySeagull402Oct 28, 2025 2:35 AM
2 Comments
I can verify this discount with edu! Thank you!
1
Original Poster
Pro
Deal Hunter
Oct 28, 2025 2:37 AM
26.5K Comments
Joined Sep 2011
EragornOct 28, 2025 2:37 AM
Original Poster
Pro
Deal Hunter
26.5K Comments
Quote from FeistySeagull402 View quoted comment :
I can verify this discount with edu! Thank you!
Looks like the bundle is slightly different/better here. https://www.bhphotovideo.com/c/pr...amera.html
Oct 28, 2025 2:40 AM
1.9K Comments
Joined Nov 2011
deal_luvOct 28, 2025 2:40 AM
1.9K Comments
Quote from Eragorn View quoted comment :
Edit: just verified it but here's the reddit post I saw on r/SonyAlpha about it.
https://www.reddit.com/r/SonyAlph...o_be_true/
I verified. It is $1717.40 for me
1
Oct 28, 2025 4:16 AM
9.5K Comments
Joined Jul 2006
NattefrostOct 28, 2025 4:16 AM
9.5K Comments
Just need the body can I sell the lens and for how much
Original Poster
Pro
Deal Hunter
Oct 28, 2025 4:29 AM
26.5K Comments
Joined Sep 2011
EragornOct 28, 2025 4:29 AM
Original Poster
Pro
Deal Hunter
26.5K Comments
Quote from Nattefrost View quoted comment :
Just need the body can I sell the lens and for how much
Maybe $200 locally?
Oct 28, 2025 4:32 AM
118 Comments
Joined Aug 2015
80211AXOct 28, 2025 4:32 AM
118 Comments
I've been using this camera for over 3 years now. This is a great deal for anyone debating about it.

Also, the lens in this kit isn't all that great. Consider getting the Tamron 28-75mm F2.8 G2 lens. It's an excellent lens for portraits.

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Oct 28, 2025 4:34 AM
119 Comments
Joined Nov 2012
quodzOct 28, 2025 4:34 AM
119 Comments
Quote from Nattefrost View quoted comment :
Just need the body can I sell the lens and for how much
You'll probably get around $100 based on recent private sales I've seen and the current used prices at used camera gear shops.
Oct 28, 2025 4:42 AM
3.3K Comments
Joined Dec 2010
radarsOct 28, 2025 4:42 AM
3.3K Comments
Quote from 80211AX View quoted comment :
I've been using this camera for over 3 years now. This is a great deal for anyone debating about it.

Also, the lens in this kit isn't all that great. Consider getting the Tamron 28-75mm F2.8 G2 lens. It's an excellent lens for portraits.
Right, body + f2.8 lens is good combination.
Oct 28, 2025 8:01 AM
40 Comments
Joined Sep 2009
silk35Oct 28, 2025 8:01 AM
40 Comments
Quote from 80211AX View quoted comment :
I've been using this camera for over 3 years now. This is a great deal for anyone debating about it.

Also, the lens in this kit isn't all that great. Consider getting the Tamron 28-75mm F2.8 G2 lens. It's an excellent lens for portraits.
Do you get a lot of dust spots in the image?
Oct 28, 2025 1:06 PM
9.5K Comments
Joined Jul 2006
NattefrostOct 28, 2025 1:06 PM
9.5K Comments
Quote from quodz View quoted comment :
You'll probably get around $100 based on recent private sales I've seen and the current used prices at used camera gear shops.
ouch, in that case im gonna hold off for body only cheaper..my budget is 1200
Oct 28, 2025 2:40 PM
188 Comments
Joined Apr 2023
WiseArm257Oct 28, 2025 2:40 PM
188 Comments
Quote from Eragorn View quoted comment :
Edit: just verified it but here's the reddit post I saw on r/SonyAlpha about it.
https://www.reddit.com/r/SonyAlph...o_be_true/

I think the actual retail price is $2898, not $2198, giving it a 41% discount. Also, the image and the description both are different items. Here's a screenshot of the "Items Included" section
https://i.imgur.com/4thUu4X.png
There has been a widespread price reduction to about $2,198, generally promoted as a temporary one. Many people are speculating this has something to do with the rumored announcement of its successor, the Sony A7V, in the near future.
Oct 28, 2025 3:06 PM
320 Comments
Joined Aug 2010
icepop4whoOct 28, 2025 3:06 PM
320 Comments
Quote from Nattefrost View quoted comment :
ouch, in that case im gonna hold off for body only cheaper..my budget is 1200
You'll have to look at A7III at that budget. You'll never find the A7IV new at that price other than YMMV scores.
Oct 28, 2025 6:30 PM
98 Comments
Joined Aug 2015
pjb1988Oct 28, 2025 6:30 PM
98 Comments
How good of a deal is this? I had a Fuji xt1 I sold a few years ago and have been wanting another camera. This is admittedly way more camera than I need, but not necessarily out of my budget.

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Oct 28, 2025 8:30 PM
338 Comments
Joined Nov 2006
Matt8493Oct 28, 2025 8:30 PM
338 Comments
For people that can't get the student discount, Greentoe has this same camera for $1849 (or possibly lower on a name your own price offer). For me, this student deal would come to $1834 after tax. The lens isn't useful to most people buying this level of camera and is a hassle to sell. The bag and battery are also probably not useful. The name brand UHS-II SD card has value. If the accessories aren't useful to you, the Greentoe price (includes tax) is in a similar ballpark and doesn't require a student discount. I recently purchased the Tamron 35-150mm lens for $1,450 from Greentoe and had a good experience, but I read they can charge restocking fees on returns, so be warned.

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