77" LG B5 OLED 4K 120Hz TV (2025) $1399.99

Buckeyefan 1

Dec 12, 2025 6:14 AM

21.8K Comments

Joined Nov 2007

Buckeyefan 1Dec 12, 2025 6:14 AM

21.8K Comments

Very nice.

1

slackhammer

Dec 12, 2025 6:35 PM

89 Comments

Joined Sep 2004

slackhammerDec 12, 2025 6:35 PM

89 Comments

How does this compare to other options in the same price range? I realize most aren't going to be OLED, but the lack of brightness on this is a bit of a concern as I watch a lot of sports during the daytime in a fairly well lit room.

tpk2263

Dec 12, 2025 6:44 PM

168 Comments

Joined Sep 2020

tpk2263Dec 12, 2025 6:44 PM

168 Comments

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Quote from slackhammer

:

How does this compare to other options in the same price range? I realize most aren't going to be OLED, but the lack of brightness on this is a bit of a concern as I watch a lot of sports during the daytime in a fairly well lit room.

I have a 83" B5 at my place of business.

Calling this model out for lack of brightnes is somewhat overplayed. If you're in a light controlled room without constant direct sunlight during the day even for watching sports. The one I have is used for exactly that, it's wall mounted at my bar. IMO this model gets plenty bright. It's an OLED so it's awesome.

7

1

g0dM@n

Dec 12, 2025 8:51 PM

5.8K Comments

Joined Jul 2006

g0dM@nDec 12, 2025 8:51 PM

5.8K Comments

Quote from tpk2263

:

I have a 83" B5 at my place of business.

Calling this model out for lack of brightnes is somewhat overplayed. If you're in a light controlled room without constant direct sunlight during the day even for watching sports. The one I have is used for exactly that, it's wall mounted at my bar. IMO this model gets plenty bright. It's an OLED so it's awesome.

You're saying that even in a living room of a house that has big windows beside it that it's fine?
I'm leaning to believe you. I want OLED so bad, and I want to make sure I can get it, stay under $2k and not regret it b/c of lighting issues.

My wife has plants at the window, so it's a hard sell to tell her I want the curtains/blinds shut!

tpk2263

Dec 12, 2025 9:13 PM

168 Comments

Joined Sep 2020

tpk2263Dec 12, 2025 9:13 PM

168 Comments

Our community has rated this post as helpful. If you agree, why not thank

Quote from g0dM@n

:

You're saying that even in a living room of a house that has big windows beside it that it's fine?I'm leaning to believe you. I want OLED so bad, and I want to make sure I can get it, stay under $2k and not regret it b/c of lighting issues.My wife has plants at the window, so it's a hard sell to tell her I want the curtains/blinds shut!

In our specific use case it is near a window that is 60" x 48", similar to a picture window that someone typically might have in their living room. This one has blinds so there is some light control and they can be adjusted.

The TV is plenty bright for us and has different presets available, we run it in the standard preset, there is also a vivid preset that kicks the brightness up too bright for our use case, but for someone that doesn't have the ability to control direct sunlight, that option might be viable. Burn-in is always a concern that comes up with an OLED and it's valid, but manufacturers now use pixel shift and pixel refresh technology that mitigate that issue, I haven't seen it come up in the last few years, but then again we don't have a lot of static content on our screen all day like a news channel, or a sports ticker constantly on the bottom of the screen.

There is also a user mode where everything can be adjusted to a person's own preferences. We do have another TV there, a 2024 model 65-in LG C4, and because that is one level up in the LG stack that is now replaced by the current 2025 LG C5. It does have the ability to go even brighter although we don't even come close to using its maximum capabilities. All in all, we are very happy with the B4, IMO It is an outstanding value.

At our place of business which is a local Pub, we have 11 TV's, a couple of them are Chinese brands TCL and Hisense,inexpensive LED TVs, and this past Black Friday, in addition to that 83-in B5, we had also upgraded a couple of them to some better LED televisions that use mini LED technology. Those are starting to close the gap with OLED, but with OLED, the infinite contrast, the true blacks, and the excellent viewing angles simply can't be beat by any LED technology.

Many YouTube reviewers and experts are predicting that 2026 might be OLED's final hurrah as far as consumer TV's because mini LEDs TVs are getting better each year and are far more inexpensive to manufacture. Even Sony who has the most expensive models are now pushing their Bravia 9 mini LED as their flagship product even though the Bravia 8 II OLED won TV of the year honors in many comparisons, sadly that's probably a snapshot of the future for consumer television.

I apologize in advance for this long reply, it's just that we did a major overhaul of the televisions we had and I spent countless hours researching and actually going to Best Buy and looking at these models, so I'm just sharing what I learned. Wishing you all the best with your decision and happy holidays to you and yours!

5

8

takoma20

Dec 13, 2025 1:10 AM

1K Comments

Joined Dec 2017

takoma20Dec 13, 2025 1:10 AM

1K Comments

We come so far. Not too long ago, it was $2,000 for a 77 inch. And you felt rich for buying it. Now it's $1,399. Equality for the home theater masses.

g0dM@n

Dec 13, 2025 3:20 AM

5.8K Comments

Joined Jul 2006

g0dM@nDec 13, 2025 3:20 AM

5.8K Comments

Quote from tpk2263

:

In our specific use case it is near a window that is 60" x 48", similar to a picture window that someone typically might have in their living room. This one has blinds so there is some light control and they can be adjusted. The TV is plenty bright for us and has different presets available, we run it in the standard preset, there is also a vivid preset that kicks the brightness up too bright for our use case, but for someone that doesn't have the ability to control direct sunlight, that option might be viable. Burn-in is always a concern that comes up with an OLED and it's valid, but manufacturers now use pixel shift and pixel refresh technology that mitigate that issue, I haven't seen it come up in the last few years, but then again we don't have a lot of static content on our screen all day like a news channel, or a sports ticker constantly on the bottom of the screen. There is also a user mode where everything can be adjusted to a person's own preferences. We do have another TV there, a 2024 model 65-in LG C4, and because that is one level up in the LG stack that is now replaced by the current 2025 LG C5. It does have the ability to go even brighter although we don't even come close to using its maximum capabilities. All in all, we are very happy with the B4, IMO It is an outstanding value. At our place of business which is a local Pub, we have 11 TV's, a couple of them are Chinese brands TCL and Hisense,inexpensive LED TVs, and this past Black Friday, in addition to that 83-in B5, we had also upgraded a couple of them to some better LED televisions that use mini LED technology. Those are starting to close the gap with OLED, but with OLED, the infinite contrast, the true blacks, and the excellent viewing angles simply can't be beat by any LED technology. Many YouTube reviewers and experts are predicting that 2026 might be OLED's final hurrah as far as consumer TV's because mini LEDs TVs are getting better each year and are far more inexpensive to manufacture. Even Sony who has the most expensive models are now pushing their Bravia 9 mini LED as their flagship product even though the Bravia 8 II OLED won TV of the year honors in many comparisons, sadly that's probably a snapshot of the future for consumer television. I apologize in advance for this long reply, it's just that we did a major overhaul of the televisions we had and I spent countless hours researching and actually going to Best Buy and looking at these models, so I'm just sharing what I learned. Wishing you all the best with your decision and happy holidays to you and yours!

No reason to apologize. Your post is awesome and I appreciate you taking time to answer a stranger. Very good info here. I'm glad i asked and thankful of the wealth of info you presented Smilie

2

LastButNotLeast

Dec 13, 2025 3:55 PM

837 Comments

Joined Dec 2021

LastButNotLeastDec 13, 2025 3:55 PM

837 Comments

I've been bouncing between the B5 and the C5 since the C5 dropped to $2k (which is where it still is, oddly enough). The C5 is "better," but not enough in anything that matters to me. Most strange is that the 5 year Geek Squad protection is $280 for the B5 and $450 for the C5. 😳

AZMindbender

Dec 13, 2025 5:15 PM

76 Comments

Joined Mar 2020

AZMindbenderDec 13, 2025 5:15 PM

76 Comments

Just picked up the 65" at BB for $899. Thanks OP!!

Jeigra

Dec 13, 2025 6:24 PM

96 Comments

Joined Feb 2011

JeigraDec 13, 2025 6:24 PM

96 Comments

I picked up a 83" b5 despite concerns about brightness. I agree with others that it is overplayed. You prob only notice if you have a c5/g5 next to it or if you run those nits tests on youtube. We use it in a family room with mixed lighting.

If anything it could do a better job on the reflections.

3

LastButNotLeast

Dec 14, 2025 3:05 AM

837 Comments

Joined Dec 2021

LastButNotLeastDec 14, 2025 3:05 AM

837 Comments

Quote from Jeigra

:

If anything it could do a better job on the reflections.

https://www.avsforum.com/threads/...t-35623490

vxooxv

Dec 14, 2025 7:46 PM

162 Comments

Joined Dec 2011

vxooxvDec 14, 2025 7:46 PM

162 Comments

Quote from LastButNotLeast

:

https://www.avsforum.com/threads/...t-35623490

Man. I echo concerns. My main family room is 2 stories. TV mounted on a massive 2 story wall. Extremely open. Sunlight everywhere all day. Sometimes directly in the tv. Will I regret this?

ktlewis02

Dec 15, 2025 2:20 AM

1.4K Comments

Joined Oct 2007

ktlewis02Dec 15, 2025 2:20 AM

1.4K Comments

Gonna take a shot on an open box at $1190 excellent

1

LastButNotLeast

Dec 15, 2025 4:05 AM

837 Comments

Joined Dec 2021

LastButNotLeastDec 15, 2025 4:05 AM

837 Comments

Quote from vxooxv

:

Man. I echo concerns. My main family room is 2 stories. TV mounted on a massive 2 story wall. Extremely open. Sunlight everywhere all day. Sometimes directly in the tv. Will I regret this?

That product works really well (though it is not especially easy to install). I've had it on my plasma for years.

g0dM@n

Dec 15, 2025 2:21 PM

5.8K Comments

Joined Jul 2006

g0dM@nDec 15, 2025 2:21 PM

5.8K Comments

Quote from LastButNotLeast

:

https://www.avsforum.com/threads/...t-35623490

Have you used this product before?
Sounds promising.

77" LG B5 OLED 4K 120Hz TV (2025) $1399.99

$1,400

$3,000

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