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frontpageChampagne13 posted Yesterday 09:24 PM

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frontpageChampagne13 posted Yesterday 09:24 PM

77" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B)

+ Free Shipping

$1800 or less

$2,500

Best Buy

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Best Buy has 77" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,799.99. Shipping is free, otherwise select free store pickup where available.

Note: Availability for pickup may vary by location.

Amazon also has 7" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,798. Shipping is free.

Walmart also has 7" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,798. Shipping is free.

Sony also has 7" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,799.99. Shipping is free, otherwise select free store pickup where available.

Note: Availability for pickup may vary by location.

Thanks to Community Member Champagne13 for sharing this deal.

Specs:

Resolution: 3840x2160 4K Ultra HD
Refresh Rate: 120 Hz (native)
Panel Type: OLED
Operating System: Google TV
HDR: Dolby Vision, HDR10, and HLG (Hybrid Log-Gamma)
Ports:
- HDMI inputs: 4
- USB ports: 2 (side)
- Digital Audio Output: 1 (optical, side)
- RF (Terrestrial/Cable) Connection: 1 (side)
- RS-232C: 1 (side)
- Ethernet (LAN): 1 (side)

Editor's Notes

Written by SaltyOne | Staff

Get 1%-5% cash back on deals like this with a cash back credit card. Compare the available cash back credit cards here.
Rated 4.8 out of 5 stars from Best Buy customers.
Offer valid for a limited time only / while supplies last.

Original Post

Written by Champagne13

Best Buy has 77" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,799.99. Shipping is free, otherwise select free store pickup where available.

Note: Availability for pickup may vary by location.

Note: Availability for pickup may vary by location.

Thanks to Community Member Champagne13 for sharing this deal.

Specs:

Resolution: 3840x2160 4K Ultra HD
Refresh Rate: 120 Hz (native)
Panel Type: OLED
Operating System: Google TV
HDR: Dolby Vision, HDR10, and HLG (Hybrid Log-Gamma)
Ports:
- HDMI inputs: 4
- USB ports: 2 (side)
- Digital Audio Output: 1 (optical, side)
- RF (Terrestrial/Cable) Connection: 1 (side)
- RS-232C: 1 (side)
- Ethernet (LAN): 1 (side)

Editor's Notes

Written by SaltyOne | Staff

Get 1%-5% cash back on deals like this with a cash back credit card. Compare the available cash back credit cards here.
Rated 4.8 out of 5 stars from Best Buy customers.
Offer valid for a limited time only / while supplies last.

Original Post

Written by Champagne13

Deal Score

+20

Get Deal at Best Buy

Price Intelligence

Model: Sony - 77" Class BRAVIA XR8B OLED 4K HDR Google TV

Deal History

Sale Price

Slickdeal

$NaN

Today

Post Date	Sold By	Sale Price	Activity
10/07/25	Amazon	$1,998	7

Current Prices

Sort: Lowest to Highest | Last Updated 2/8/2026, 04:33 AM

Sold By	Sale Price
Amazon	$1,798
NewEgg	$2,199

Unregistered (You)

16 Comments

Riptide360

Pro

Today 02:10 AM

1,104 Posts

Joined Feb 2015

Riptide360

Pro

Today 02:10 AM

1,104 Posts

Great TV. Great price. Sony is spinning out the TV business & brand to the Chinese.

socseb

Today 03:54 AM

884 Posts

Joined Jun 2016

socsebToday 03:54 AM

884 Posts

Apparently not qd oled and worse than Bravia 8? So probably c5 or s90F is better

VarmintCong

Today 03:56 AM

8,040 Posts

Joined Oct 2004

VarmintCongToday 03:56 AM

8,040 Posts

65" is $1299, also good.

lailanis

Today 03:59 AM

3,241 Posts

Joined Sep 2008

lailanisToday 03:59 AM

3,241 Posts

Is that bravia 8 ii or it's different, so confusing

t99

Today 04:29 AM

443 Posts

Joined Apr 2021

t99Today 04:29 AM

443 Posts

Quote from socseb

Apparently not qd oled and worse than Bravia 8? So probably c5 or s90F is better

XR8B is not as bright as XR80 and audio slightly worse. Also don't get the Sony pictures credits if that matters to you.

socseb

Today 04:30 AM

884 Posts

Joined Jun 2016

socsebToday 04:30 AM

884 Posts

Quote from lailanis

Is that bravia 8 ii or it's different, so confusing

No no much worse than that

t99

Today 04:30 AM

443 Posts

Joined Apr 2021

t99Today 04:30 AM

443 Posts

Quote from VarmintCong

65" is $1299, also good.

65XR8B has been on sale for $1199 with coupon directly from Sony frequently these past months. Can easily get it for less if you make an offer on Greentoe

Last edited by t99 February 7, 2026 at 09:36 PM.

t99

Today 04:33 AM

443 Posts

Joined Apr 2021

t99Today 04:33 AM

443 Posts

Quote from lailanis

Is that bravia 8 ii or it's different, so confusing

No this is the entry version, it's XR8B < XR80 < Bravia 8 II

PeterL7956

Today 04:58 AM

799 Posts

Joined Apr 2015

PeterL7956Today 04:58 AM

799 Posts

Decent price but this is Sony's worst OLED tv. The A95L is still the king of OLED

steelgtr

Today 06:01 AM

296 Posts

Joined May 2007

steelgtrToday 06:01 AM

296 Posts

Quote from PeterL7956

Decent price but this is Sony's worst OLED tv. The A95L is still the king of OLED

Wish I could find a 65 A95L

rsingson4

Today 06:36 AM

30 Posts

Joined Apr 2018

rsingson4Today 06:36 AM

30 Posts

For those that aren't screen snobs. This is a solid choice. Had one since Black Friday and I've never regretted copping this exact unit. Many will beg to differ but I could give a flying F.

One quirk is the Sony soundbar glitch... When running my PS5 on hdmi 4. Audio cuts out from time to time. ChatGPT is useless when asked for a fix. I'm running an 8k hdmi cable.... that might be it?!?

Many complain about Google TV... It's simple and easy to use.

Last edited by rsingson4 February 7, 2026 at 11:41 PM.

Adrafinil

Today 06:50 AM

16 Posts

Joined Sep 2017

AdrafinilToday 06:50 AM

16 Posts

Quote from rsingson4

For those that aren't screen snobs. This is a solid choice. Had one since Black Friday and I've never regretted copping this exact unit. Many will beg to differ but I could give a flying F.One quirk is the Sony soundbar glitch... When running my PS5 on hdmi 4. Audio cuts out from time to time. ChatGPT is useless when asked for a fix. I'm running an 8k hdmi cable.... that might be it?!?Many complain about Google TV... It's simple and easy to use.

Google tv is the best out of all. You get to download free apps and watch free everything with a click of your remote button. Anybody buying any other smart tv OS is missing out

StrongGalley7160

Today 07:02 AM

21 Posts

Joined Oct 2018

StrongGalley7160Today 07:02 AM

21 Posts

I just got the c5 77 a few hours ago, did I make a mistake? should I have gotten this one instead?

scottman

Today 07:07 AM

5,373 Posts

Joined Jan 2006

scottmanToday 07:07 AM

5,373 Posts

This one should barely be called a Sony Bravia XR. It doesn't have triluminous or Contrast Booster features typical of the other bravias and XR chip.

Last edited by scottman February 8, 2026 at 12:13 AM.

StrongGalley7160

Today 07:13 AM

21 Posts

Joined Oct 2018

StrongGalley7160Today 07:13 AM

21 Posts

I just got the c5 77 a few hours ago, did I make a mistake? should I have gotten this one instead?

Unregistered (You)

Free Shipping Occasions The Big Game Tech & Electronics TV 4K TVs OLED TVs

77" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B)

$1800 or less

$2,500

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77" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B)

$1800 or less

$2,500

Editor's Notes

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Deal History Deal History includes data from multiple reputable stores, such as Best Buy, Target, and Walmart. The lowest price among stores for a given day is selected as the "Sale Price". Sale Price does not include sale prices at Amazon unless a deal was posted by a community member.

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