Genny Light "Beer-A-Mid" Photo Contest ~ FB ~ 6/25/2012

Entry: https://www.facebook.com/GennyLig...1531561650

Prizes:
Grand Prize (1): $5,000.00 (awarded in the form of a $5,000.00 check) (Estimated Retail Value ("ERV") $5,000.00). Weekly Prizes (12 total, one (1) per Entry Period): One (1) pair of Genny Light Cooler Chairs (ERV $50.00 each pair). Entrant Prizes (1,200 total, one hundred (100) per Entry Period): One (1) Genny Light branded coolie (ERV $2.00 each). Total ERV of all prizes combined is $8,000.00.

(1) Entrant Prize per person, per e-mail address and per household for the duration of each Entry Period and one (1) Weekly Prize per person, per e-mail address and per household for the duration of the Contest Period.


OFFICIAL RULES
GENNY LIGHT "BEER-A-MID" PHOTO CONTEST
NO PURCHASE NECESSARY TO ENTER OR WIN. VOID IN CA, KY, IL AND WHERE PROHIBITED.
1. The Genny Light "Beer-A-Mid" Photo Contest ("Contest") begins at approximately 12:01 AM Eastern Time ("ET") on April 2, 2012 and ends at 11:59 PM ET on June 25, 2012 ("Contest Period"). The Contest Period will be divided into twelve (12) entry periods (each, an "Entry Period", as outlined in the chart below).
2. Open only to legal residents of the United States and the District of Columbia, excluding residents of California, Kentucky, and Illinois who are 21 years of age or older at time of entry.
How to Enter: You can enter the Contest through the Genny Light "Beer-A-Mid" Photo Contest tab on the Genny Light Facebook page at http://facebook.com/gennylight (you must first "like" the page and enter your date of birth); then complete and submit the official entry form and upload a photo of your Genny Light Beer-A-Mid consisting of Genny Light cans assembled to create a unique shape or object. If you desire, you can incorporate into your Beer-A-Mid Genny Light 12-pack and 30-pack cardboard packaging. You will need to provide a title for your Beer-A-Mid. Title must be in English and is limited to twenty (20) characters. The official entry form, photo, and title shall be referred to herein as the "Entry". Photos must be submitted in .jpg, .gif or .png file type and must not exceed 10MB in size. Other than for cropping, photos may not be edited or manipulated in any manner using any kind of photo-editing software. The submission of erroneous or incomplete information will result in the Entry being void. You may enter as often as you wish, however, each Entry you submit (and the Beer-A-Mid depicted in your photo) must be substantially different from a previously submitted Entry. The purchase of Genny Light is not required to enter the Contest and you may download and print out the following images to produce your Beer-A-Mid: a Genny Light can here, Genny Light 12-pack packaging here and Genny Light 30-pack packaging here. You may print out these images and use them as you would actual Genny Light cans and packaging, or along with any Genny Light cans and packaging that you may have. Except as otherwise provided herein, Sponsor will not enter into any correspondence with an entrant regarding an Entry. Should multiple users of the same e-mail account enter the Contest and a dispute thereafter arises regarding the identity of the entrant, the authorized account subscriber of the e-mail account used at the time of Entry will be considered the entrant. "Authorized account subscriber" is defined as the natural person who is assigned an e-mail address by an Internet access provider, on-line service provider or other organization, which is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. This Contest is not sponsored, endorsed, administered by, or associated with Facebook. By entering the Contest, you understand that you are providing your information to the Sponsor and not to Facebook. The information you provide will only be used for participation in the Contest.
Your Entry may not contain any representation that the Sponsor, in its sole discretion, determines to be:
(a) Vulgar, offensive, sexually explicit, profane or pornographic;
(b) derogatory of any race, ancestry, place of origin, color, ethnic origin, citizenship, religion, sex, sexual orientation, age, marital status, family status or disability; endorses any form of hate or hate group; defames, misrepresents or contains disparaging remarks about other people, products or companies;
(c) violent or promotes the irresponsible consumption of alcohol, illegal drugs, tobacco, or weapons; promotes unsafe activities;
(d) promotes any political agenda or message;
(e) appears to duplicate any other submitted Entry;
(f) contains copyrighted materials owned by others (except any Genny Light-related materials) including music, lyrics, or images published on or in websites, television, movies or other media without permission; or contains trademarks, logos or trade dress (except any Genny Light-related trademarks, logos, and trade dress) such as distinctive packaging or building exteriors/interiors owned by others without permission;
(g) contains any personal identification, such as persons' names, email addresses, street addresses or license plate numbers;
(h) contains the names, likeness or voice of any person without their permission; contains look-alikes of celebrities or other public figures;
(i) communicates messages or images inconsistent with the positive image of the Genny Light name and brand;
(j) violates any law;
(k) contains persons under the age of 21;
(l) contains portrayal of drinking and driving, drinking games, rapid or excessive consumption of alcohol, persons under the influence of alcohol, underage drinking, or any illegal activity,
(m) contains images of Santa Claus; or
(n) contains lewd or indecent images or language.
The Sponsor reserves the right to reject any Entry which Sponsor determines, in its sole and absolute discretion, does not meet the above criteria or is otherwise offensive or is not in keeping with the Sponsor's image and reputation. Sponsor reserves the right to remove any posted Entry without prior notice.
The first one-hundred (100) eligible entrants during each Entry Period will receive one (1) Genny Light branded coolie (the "Entrant Prize") (see below for additional details). Sponsor's database clock will be the official timekeeper for this Contest. Sponsor's decisions on timing of submitted Entries are final.
3. By entering you represent and warrant that (a) you are the sole owner of your Entry and all rights in your Entry (except any Genny Light-related materials); (b) you have the right to submit the Entry and you are transferring and assigning to the Sponsor all ownership rights in and to the Entry; (c) your Entry is original and no part of your Entry has previously been published anywhere else; (d) you have not granted any person, corporation or other entity any rights to use your Entry; (e) your Entry meets the criteria in Section 2; (f) your Entry does not defame or violate the rights of publicity or privacy of any person, living or deceased, or otherwise infringe upon the rights of any third person; and (g) if your Entry contains images of persons other than you, or contains third party elements not owned by you, you have obtained written consent from those persons and/or those owners to submit your Entry and, if requested to do so, you can and will produce such written consent in a form and manner acceptable to the Sponsor. Failure to provide such proof on request may render your Entry null and void. By submitting an Entry, you warrant and represent that you and all persons appearing in your Entry are 21 years of age or older and consent to the submission and use of the Entry in the Contest and to its use as otherwise set forth herein.
Sponsor grants you a limited revocable, non-sub-licensable, license to use Genny Light products, trademarks, logos, and trade dress for the sole purpose of creating an Entry and you may make no further use whatsoever of the Entry for any other purpose. In addition, you agree that all of the right, title, and interest in Genny Light products and all derivative works created using Genny Light products (including the Entry) are being conveyed to, and shall vest exclusively in, Sponsor, and you will not have or take any action that might harm or adversely affect such rights. No right, title, or interest in and to Genny Light products, trademarks, logos, and trade dress except for the limited license granted to you in these Official Rules is being transferred or created.
Sponsor shall own the Entries and Sponsor and its designees shall have the right to edit, reproduce, publish, use, adapt, exploit, modify, distribute or dispose of any Entry, online, in print, film, television, or in any other media now or hereafter known throughout the world in perpetuity without compensation, notification or approval of entrant or any third party. By submitting an Entry, each entrant agrees to be bound by the terms of these Official Rules and the decisions of the Sponsor, which are final and binding in all matters relating to this Sweepstakes.
By submitting an Entry, you acknowledge and agree that Sponsor may obtain many submissions in this Contest and that your Entry may be similar or identical in theme, idea, format or other respects to others submitted in this Contest or to other ideas conceived by or provided to Sponsor, and you waive any and all claims you have or may have, now or in the future, that any Entry and/or other works accepted, reviewed and/or used by the Sponsor (or its designees) are similar or identical to your Entry.
By entering, you understand and agree that your Entry may be posted on http://www.facebook.com/gennylight and other Sponsor websites for viewing by visitors. If an Entry is submitted but does not appear on website, the entry may still be eligible to win. The Released Parties (as defined below) are not liable for the use of any Entry by any third party.
Entry Period Entry Period Dates (each Entry Period begins at 12:01 AM ET and ends at 11:59 PM ET) Judging Period Dates Winner Notification to be conducted (on or about)
1 04/02/12 to 04/08/12 04/09/12 to 04/15/12 04/16/12
2 04/09/12 to 04/15/12 04/16/12 to 04/22/12 04/23/12
3 04/16/12 to 04/22/12 04/23/12 to 04/29/12 04/30/12
4 04/23/12 to 04/29/12 04/30/12 to 05/06/12 05/07/12
5 04/30/12 to 05/06/12 05/07/12 to 05/13/12 05/14/12
6 05/07/12 to 05/13/12 05/14/12 to 05/20/12 05/21/12
7 05/14/12 to 05/20/12 05/21/12 to 05/27/12 05/28/12
8 05/21/12 to 05/27/12 05/28/12 to 06/03/12 06/04/12
9 05/28/12 to 06/03/12 06/04/12 to 06/10/12 06/11/12
10 06/04/12 to 06/10/12 06/11/12 to 06/17/12 06/18/12
11 06/11/12 to 06/17/12 06/18/12 to 06/24/12 06/25/12
12 06/18/12 to 06/25/12 06/26/12 to 07/02/12 07/03/12
4. There will be two (2) tiers of judging, as follows:
Weekly Judging: All eligible Entries received for each applicable Entry Period will be judged on the following criteria by a panel of judges selected by Sponsor:
1) Is the Beer-A-Mid easily recognizable as the object it is intended to represent (50%)
2) Overall Creativity and Originality (50%)
For each Entry Period, the Entry with the highest score based on the above judging criteria will be deemed the Weekly Prize winner, subject to verification of eligibility and compliance with the Official Rules. If there is a tie, the Entry with the higher score for Overall Creativity and Originality will be determined the winner.
Grand Prize Judging: At the conclusion of the Contest Period, each of the twelve (12) Weekly Prize winners will be re-judged on the following criteria by a panel of judges selected by Sponsor:
1) Is the Beer-A-Mid easily recognizable as the object it is intended to represent (50%)
2) Overall Creativity and Originality (50%)
The Weekly Prize winner with the highest score based on the above judging criteria will be deemed the Grand Prize winner, subject to verification of eligibility and compliance with the Official Rules. If there is a tie, the Entry with the highest score for Overall Creativity and Originality will be determined the Grand Prize winner.
Sponsor reserves the right not to award all prizes if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Entries. Judges' and Sponsor's decisions are final and binding on all matters relating to this Contest.
5. Grand Prize (1): $5,000.00 (awarded in the form of a $5,000.00 check) (Estimated Retail Value ("ERV") $5,000.00). Weekly Prizes (12 total, one (1) per Entry Period): One (1) pair of Genny Light Cooler Chairs (ERV $50.00 each pair). Entrant Prizes (1,200 total, one hundred (100) per Entry Period): One (1) Genny Light branded coolie (ERV $2.00 each). Total ERV of all prizes combined is $8,000.00. Prizes are awarded "as is" with no warranty or guarantee, either express or implied by Sponsor. Winners may not substitute, assign or transfer prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute a prize (or portion thereof) with one of comparable or greater value. Winners will be responsible for all taxes and any other costs and expenses associated with acceptance and use of the prizes except as expressly stated in these Official Rules. All prize details are at the sole discretion of the Sponsor. Limit one (1) Entrant Prize per person, per e-mail address and per household for the duration of each Entry Period and one (1) Weekly Prize per person, per e-mail address and per household for the duration of the Contest Period.
6. Employees of Genesee Brewing Company, ("Sponsor"), Trymark Consulting Group, L.L.C. ("Promoter"), Facebook, Inc., and their respective parents, affiliates, subsidiaries, advertising and promotion agencies, and the immediate families (spouse, parents, children and siblings and their respective spouses, regardless of where they reside) and individuals living in the same households of such employees, whether or not related, are ineligible to enter or win. Subject to all applicable federal, state and local laws and regulations.
7. Weekly Prize winners and the Grand Prize winner will be notified by phone or e-mail. If any Weekly or Grand Prize winner is contacted by phone, Sponsor will make one (1) attempt to leave one (1) message. If any e-mail to a Weekly or Grand Prize winner is undeliverable, any phone number provided is incorrect or no longer in service, a response to any given e-mail or phone call is not received within three (3) business days of date of its issuance or any winner does not comply with these Official Rules, the prize may be forfeited and, at Sponsor's discretion, awarded to the next runner-up for the applicable Entry Period. The Grand Prize winner will, and Weekly Prize winners may, be required to execute and return an affidavit of eligibility and a liability release and, where legal, a publicity release within fourteen (14) days of date of issuance of those documents or the prize may be forfeited and, at Sponsor's discretion, awarded to the next runner-up. If any winner doesn't comply with these Official Rules, or the prize, or prize notification is undeliverable, the prize may be forfeited and, at Sponsor's discretion, awarded to the next runner-up.
8. The Contest is governed by the laws of the State of New York without regard to its conflict of laws principles, with venue in Erie County, New York and all claims must be resolved in the courts of Erie County, New York. By participating, you agree: a) to abide by these Official Rules and the decisions of the Sponsor and the judges, which shall be final and binding in all respects; b) to the use of your name, likeness and biographical data by Sponsor and its designees if selected as a winner for advertising, promotional and other purposes in any and all media now or hereafter known throughout the world in perpetuity without compensation, right of review or notification (except where prohibited by law); and c) THAT SPONSOR, PROMOTER, FACEBOOK, INC., AND ALL OF THEIR RESPECTIVE PARENTS, AFFILIATES, SUBSIDIARIES, ADVERTISING AND PROMOTION AGENCIES, RETAILERS, DISTRIBUTORS AND SUPPLIERS, AND EACH OF THEIR RESPECTIVE OFFICERS, DIRECTORS, SHAREHOLDERS, AGENTS, AND EMPLOYEES (COLLECTIVELY, THE "RELEASED PARTIES") SHALL HAVE NO LIABILITY AND SHALL BE HELD HARMLESS FOR ANY DAMAGE, LOSS OR INJURY TO YOU OR ANY THIRD PARTY RESULTING FROM PARTICIPATION IN THIS CONTEST, SPONSOR'S OR ITS DESIGNEES' USE OF ANY ENTRY, OR THE USE OR MISUSE OF A PRIZE (INCLUDING ANY ACTIVITY RELATED THERETO). The Released Parties are not responsible for lost, delayed, interrupted or unavailable, network, server, cable, satellite, Internet Service Provider (ISP) or other connections, miscommunications, failed phone, computer or telephone transmissions or technical failure, jumbled, scrambled or misdirected transmissions, or other errors or malfunctions of any kind whether computer, network, human, mechanical, electronic, printing, typographical or otherwise relating to or in connection with this Contest (and the offer), including, without limitation, errors or problems which may occur in connection with the administration of the Contest, the processing or judging of Entries, the incorrect uploading of any photo, any use or consumption of alcohol, the announcement of the prizes or in any Contest-related materials or for any damage to your or other person's computer hardware or software as a result of participation. The Released Parties are not responsible for Entries that are lost, late, stolen, inaccurate, incomplete, delayed, misdirected, undelivered, garbled or delayed by computer transmissions. Persons found tampering with or abusing any aspect of this Contest or who are in violation of these Official Rules, as solely determined by the Sponsor, will be disqualified and all associated Entries will be void. Every Entry must be manually keystroked and manually entered by you and repetitive automated electronic submission of Entries is specifically disallowed. Use of script, macro or automated entry software or programs or other means which subvert the entry process is prohibited and all such Entries will be void. If the Contest is compromised by virus, bugs, non-authorized human intervention or other causes which corrupt or impair the administration, security, fairness or proper play of the Contest, or if the Contest is unable to run as planned for any other reason, Sponsor reserves the right in its sole discretion to modify, suspend or terminate the Contest or any portion thereof and/or terminate the participation of any entrant (and void his/her Entry) whose conduct potentially compromises the Contest and at its sole discretion award the prize(s) for the Entry Period(s) at issue from among all eligible non-suspect Entries received prior to the act requiring such suspension or termination using the applicable judging criteria above. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. If any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.
9. AS A CONDITION OF PARTICIPATING, YOU AGREE THAT A) UNDER NO CIRCUMSTANCES WILL YOU BE PERMITTED TO OBTAIN AWARDS FOR, AND YOU HEREBY WAIVE ALL RIGHTS TO CLAIM, PUNITIVE, INCIDENTAL, CONSEQUENTIAL, OR ANY OTHER DAMAGES, OTHER THAN FOR ACTUAL OUT OF POCKET EXPENSES, IF ANY, AND B) ALL CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THIS CONTEST, OR ANY COMPENSATION OR CREDIT TO BE PROVIDED, SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION; AND C) ANY AND ALL CLAIMS, JUDGMENTS, AND AWARD SHALL BE LIMITED TO ACTUAL OUT OF POCKET COSTS INCURRED, IF ANY, AND IN NO EVENT SHALL YOU BE ENTITLED TO RECEIVE ATTORNEYS' FEES OR OTHER LEGAL COSTS OR EXPENSES.
You and the Sponsor waive all rights to trial in any action or proceeding instituted in connection with these Official Rules or the Contest. Any controversy or claim arising out of or relating to these Official Rules or the Contest shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party.
10. Information submitted in connection with the Contest will be treated in accordance with these Official Rules and Sponsor's Privacy Policy (as may be amended from time to time), currently located at http://www.nabreweries.com/privacy; provided, that If there is any conflict between these Official Rules and such Privacy Policy, the terms and conditions of these Official Rules shall prevail.
11. The names of the Grand Prize and Weekly Prize winners (available after August 3, 2012) and/or a copy of these Official Rules may be obtained by mailing a self-addressed, stamped #10 envelope to: Genny Light "Beer-A-Mid" Contest - Winners/Rules (please specify which), P.O. Box 295, Gainesville, VA 20156, for receipt no later than October 3, 2012. VT residents omit return postage on rules requests.
12. Sponsor: Genesee Brewing Company, 445 Saint Paul Street, Rochester, NY 14605. Promoter: Trymark Consulting Group, L.L.C., P.O. Box 295, Gainesville, VA 20156.

NO PURCHASE NECESSARY TO ENTER OR WIN IN THE GENNY LIGHT "BEER-A-MID" PHOTO CONTEST. Open to legal residents of the US & DC, excluding CA, KY, and IL, 21 or older. Void in CA, KY, and IL and where prohibited. Contest starts 4/2/12 and ends 6/25/12. To learn how to enter without using Genny Light cans or containers, click here for full Official Rules. Sponsor: Genesee Brewing Company.