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Keurig coffee makers will implement DRM to block third-party coffee

94 105 March 3, 2014 at 06:11 PM in News (4)
I'm sorry if I'm posting this in the wrong place. But I know a lot of you love your K-cups and I was wondering how you Keurig users would feel about this. I'm unclear how they are going to keep the option open to brew in a Keurig with coffee grounds, unless they are cutting that out, too. Maybe if enough of us raise a stink, they will backtrack? It has worked before on other companies.

http://www.geek.com/news/keurig-c...e-1586636/
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Joined Jun 2008
My name is Walter
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marg_fan
03-08-2014 at 10:41 AM.
03-08-2014 at 10:41 AM.
Quote from planetsuze :
I'm trying to figure out why this is necessary. That ship has sailed, already. Not only are there hundreds of third party vendors selling K-Cups, there are at least two coffeemakers using their technology. All are advertising it. So - why now? Why didn't they go after these other vendors *if* they don't have an agreement with Keurig? If they do have an agreement, they are seriously cutting their noses off to spite their faces? Surely they know most of us prefer anything but Green Mountain coffee. I don't get it. Who exactly are they cutting out?
I am not a fan of DRM in any form. If they actually do this, when it comes down to it, I will not buy a DRM machine or jacked-up price K-Cups.
I view Keurig brewers in the same light as a video game consoles or a printers. More money is made on the consumables/games than selling the devices themselves. The unauthorized third parties are taking away sales for Keurig and the companies that have licensed their technology. I believe this is an ill-fated attempt to get those sales back.

Why isn't Keurig going after the unauthorized third party vendors? Because the patent on the k-cup design expired. The only way they could go after them is to redesign their brewers or the cups themselves.

They introduced a new brewer called Vue a year or so ago. I suspect their sales weren't what they expected and decided to add the DRM to the new k-cups/brewers. If Keurig isn't careful, they may torpedo the market they are trying to control.
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Joined Jan 2011
Bacon makes it better
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AstroInactive
03-08-2014 at 01:39 PM.
03-08-2014 at 01:39 PM.
Did the CEO of Netflix or JC Penney just take over?
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Joined Nov 2008
Hold still...
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planetsuze
03-08-2014 at 06:50 PM.
03-08-2014 at 06:50 PM.
Quote from astromarmot :
Did the CEO of Netflix or JC Penney just take over?
LMAO! LMAO
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Joined Nov 2008
Hold still...
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planetsuze
03-08-2014 at 06:57 PM.
03-08-2014 at 06:57 PM.
Quote from marg_fan :
I view Keurig brewers in the same light as a video game consoles or a printers. More money is made on the consumables/games than selling the devices themselves. The unauthorized third parties are taking away sales for Keurig and the companies that have licensed their technology. I believe this is an ill-fated attempt to get those sales back.

Why isn't Keurig going after the unauthorized third party vendors? Because the patent on the k-cup design expired. The only way they could go after them is to redesign their brewers or the cups themselves.

They introduced a new brewer called Vue a year or so ago. I suspect their sales weren't what they expected and decided to add the DRM to the new k-cups/brewers. If Keurig isn't careful, they may torpedo the market they are trying to control.
I think you're right on all counts. I certainly did not run out and buy a Vue or the espresso maker one either. Well, I have a feeling they are shooting themselves in the foot if they do this.
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Joined Dec 2004
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Schooby
03-12-2014 at 09:05 AM.
03-12-2014 at 09:05 AM.
Quote from VorlonFrog :
http://www.communitycoffee.com/ca...ngle-Serve
I received my community coffee yesterday and am drinking some of their french vanilla right now..it has a very nice flavor. Thanks hug
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VorlonFrog
03-12-2014 at 11:42 AM.
03-12-2014 at 11:42 AM.
Quote from Schooby :
I received my community coffee yesterday and am drinking some of their french vanilla right now..it has a very nice flavor. Thanks hug
Have the tech geeks uh, I mean "staff" tried the French Roast, yet?
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Joined Apr 2004
Mr llama llama
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The Llama
03-12-2014 at 11:49 AM.
03-12-2014 at 11:49 AM.
Wouldn't it be 2nd party coffee, since they make the machine AND the cups? Oooh, maybe "after market" coffee?
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Joined Dec 2004
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Schooby
03-12-2014 at 01:44 PM.
03-12-2014 at 01:44 PM.
Quote from VorlonFrog :
Have the tech geeks uh, I mean "staff" tried the French Roast, yet?
laugh out loud I am not sure..most of my co-workers are on the other side of the office. I should go see if any of the k cups are out of the tray.
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VorlonFrog
03-13-2014 at 10:51 AM.
03-13-2014 at 10:51 AM.
Looks like Bridgeburner may have had one too many French Roasts. nod
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Original Poster
Moonittude
03-15-2014 at 07:51 PM.
03-15-2014 at 07:51 PM.
BTW - I figured out that the beans I had been using recently, were just terrible. So that may be most of my problem.

My Keurig mini came and I have been using it and love it.
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Schooby
03-25-2014 at 12:23 PM.
03-25-2014 at 12:23 PM.
Quote from VorlonFrog :
Looks like Bridgeburner may have had one too many French Roasts. nod
Smilie I had ordered a box of the dark french roast and some flavored...left the french roast in the office for the others.... they went through it quickly. I just gave them some more... definitely a favorite. And I am enjoying their flavored versions at home..then I save the weaker k-cups if I want a second cup. Smilie

Thanks again for the heads up.
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VorlonFrog
03-25-2014 at 12:28 PM.
03-25-2014 at 12:28 PM.
You're a stinker, ya know that? Wink
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J03
08-28-2014 at 12:35 PM.
08-28-2014 at 12:35 PM.
That didn't take long.

https://www.techdirt.com/articles...suit.shtml

Keurig's Coffee DRM Already Cracked By Competitors; Will There Be A Lawsuit?
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