Auntie Anne's® Sampling Saturdays Sweepstakes ~ 10/13 - 11/16/12 (keyword)

Sweepstakes begins at 12:00 a.m. Eastern Time ("ET"), October 13, 2012 and ends at 11:59 p.m. ET, November 16, 2012 (the "Promotion Period"). Promotion Period is comprised of 5 weekly entry periods, (each a "Week"), as set forth in the table below.

Open only to legal residents of the 50 United States (or the District of Columbia) who are 13 years of age or older at the time of entry.

How to Obtain a Keyword (and Game Piece for the related Scratch Off Game): Each Week, there will be a new keyword provided at Auntie Anne's® locations. To obtain a keyword, visit a participating Auntie Anne's® location on a Saturday and ask for a game piece for the Auntie Anne's Scratch-Off Game (a related game, full rules located here www.samplingsaturdays.com), while supplies last. The Week's keyword will be printed on the game piece and other in-store materials. If supplies are depleted or if you visit on a day other than a Saturday, simply ask an Auntie Anne's employee for a keyword.

Keyword By Mail: To obtain a keyword and game piece without visiting an Auntie Anne's® location, hand print your full name, street address, (no P.O. Boxes), day/evening/cellular phone number (if any), email address and date of birth on a 3" x 5" piece of paper and mail it with a self-addressed, stamped envelope in an envelope with proper postage to "Auntie Anne's Sampling Saturdays Sweepstakes – Game Piece Request," Attn: Dept# 588103, PO Box 5046 Kalamazoo MI, 49003-5046. You will receive 1 game piece by mail, while supplies last, and it will include the keyword for Sweepstakes entry. Limit: 1 request per stamped envelope. All mail-in requests must be handwritten, postmarked by November 10, 2012 and received by November 16, 2012 and before supplies are depleted. If Administrator runs out of game pieces, or if your request is received very close to the end date of the Sweepstakes, you will receive a keyword by email at the email address you provided at the time of your request.

Keywords from previous Weeks will be active throughout the Promotion Period.

How to Enter: Once you have a keyword, there are 2 ways to enter:

Text Message Method of Entry: text the keyword from the game piece or the Auntie Anne's employee to the short code 26739. Then, input the requested information to confirm your date of birth. If you are eligible, you will receive 1 entry into the Sweepstakes per text entry per Week.

Online Alternate Method of Entry: During the Promotion Period, visit www.samplingsaturdays.com and follow the links and instructions to complete and submit the registration form, including providing keyword and a valid email address and phone number. You automatically will receive 1 entry into the Sweepstakes.

Limit: 1 Sweepstakes entry per person per Week during the Promotion Period, regardless of method of entry. Multiple participants are not permitted to share the same email address or Device. Any attempt by any participant to obtain more than 1 entry per Week by using multiple/different email addresses, Devices, identities, registrations or logins, or any other methods will void that participant's entries and that participant may be disqualified from the Sweepstakes and/or the related Scratch-Off Game.

Week	Begins at 12:00 a.m. ET on:	Ends at 11:59 p.m. ET on:
1	10/13/12	10/19/12
2	10/20/12	10/26/12
3	10/27/12	11/2/12
4	11/3/12	11/9/12
5	11/10/12	11/16/12

1 Grand Prize: A trip for 4 to Busch Gardens® in Williamsburg, VA or Tampa Bay, FL. Prize package consists of:
- round trip, coach-class air transportation for 4 from a major airport near winner's home (determined by The Coca-Cola Company in its sole discretion);
- 2 nights' accommodations at The Coca-Cola Company's choice of hotel (single room, quad occupancy);
- 4 tickets for 2 days' admission to Busch Gardens®;
- behind the scenes encounter;
- $25 in dining vouchers; and
- a $200 gift card, terms and conditions apply.

Winner must complete the trip within 1 year from the drawing date or prize will be forfeited. Winner must book trip at least 21 days prior to departure. Travel subject to availability and blackout dates. Travel must be round trip. The Coca-Cola Company will determine airline and flight itinerary in its sole discretion. If trip destination is less than 250 miles from the winner's residence, winner will be provided $200 in spending money for driving expenses in lieu of air transportation. Approximate Retail Value ("ARV"): $3,000.

20 First Prizes: A Signature Pretzel a week for a year. ARV: $156.

5 Second Prizes: A 21 ounce fountain soft drink a week for a year. ARV: $93.

First and Second Prizes will be fulfilled as 52 coupons, valid only at Auntie Anne's locations, terms and conditions apply.

Limit: 1 prize per person. Total ARV of all prizes: $6,585.

Official Rules [eprize.com]