Looks to be targeted. https://www.amazon.com/b?node=17409502011
Enter promo code AMEXLUX at checkout
Enter promo code AXPAPPLIANCE at checkout
Enter promo code AMEXSOFTWARE at checkout
Enter promo code AMEXTIRES at checkout
Enter promo code AMEXPLAY at checkout
TERMS: This is a limited time offer. All promotional codes expire at 11:59 p.m. (PT) June 30, 2018.
Offer applies only to the purchase of eligible items made with a Membership Rewards eligible American Express card, where Membership Rewards points are used for at least a portion of the purchase and the promotion code is applied at checkout.
Offer applies only to a first ever purchase in a product category on products sold by Amazon.com (look for "sold by Amazon.com" on the product detail page). Products sold by third-party sellers or other Amazon entities will not qualify for this offer, even if "fulfilled by Amazon.com" or "Prime Eligible".
The maximum benefit you may receive from each promo code is $15.
Offer is available by invitation only, is non-transferable, is not redeemable for cash, and may not be resold.
Offer does not apply to digital content.
Offer good while supplies last.
Shipping charges and taxes may apply to the full value of discounted and free promotional items. Items must be purchased in a single order and shipped at the same speed to a single address.
Offer limited to one per customer and account and may not be combined with other offers.
Amazon reserves the right to modify or cancel the offer at any time.
If any of the products or content related to this offer are returned, your refund will equal the amount you paid for the product or content, subject to applicable refund policies. Offer discount will be allocated proportionally among all promotional items in your order.
Promotional codes may not be redeemed for Amazon Gift Cards.
If you violate any of these terms, the offer will be invalid.