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77" Sony XR77A80J Bravia XR OLED 4K Ultra HD Smart Google TV

$3498
$4,499.99
+ Free Shipping
+45 Deal Score
61,642 Views
BrandsMart USA has 77" Sony XR77A80J OLED 4K Ultra HD Smart Google TV for $3448 -> Now $3498. Shipping is free.

Amazon has 77" Sony XR77A80J OLED 4K Ultra HD Smart Google TV for $3498. Shipping is free.

Best Buy has 77" Sony XR77A80J Bravia XR OLED 4K Ultra HD Smart Google TV for $3499.99. Shipping is free or choose store pickup where stock permits.
  • Note: Availability for pickup may vary by location
PC Richard + Son also has 77" Sony XR77A80J Bravia XR OLED 4K Ultra HD Smart Google TV for $3499.99. Shipping is free.

Thanks to community member joolius for finding this deal.

Specs:
  • Resolution: 4K UHD 3840 x 2160 LED Panel
  • Refresh Rate: 120 Hz / Motionflow XR 240
  • HDR: HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision
  • Smart Platform: Google TV
  • Works w/ Alexa, AirPlay2
  • 802.11ac WiFi, Bluetooth 4.2
  • Ports:
    • 4x HDMI Type A
    • 2x USB 2.0
    • 1x Digital Audio
    • 1x RF Antenna
    • 1 x Composite
    • 1 x 3.5 mm Headphone
    • 1x Ethernet

Editor's Notes & Price Research

Written by
  • About this deal:
    • Our research indicates that this offer is $498.01 lower (12% savings) than the next best available price from a reputable merchant with prices starting from $3998.
  • About this product:
    • Rating of 5 stars at both Amazon and Best Buy.
  • About this store:
    • At Best Buy: Eligible for Free In-Store Returns or Free Returns via Pre-Paid Label within 15 Days of purchase (details).
    • Amazon Return Policy: Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charge.
    • Don't have Amazon Prime? Students can get a free 6-Month Amazon Prime trial with free 2-day shipping, unlimited video streaming & more.
    • If you're not a student, there's also a free 1-Month Amazon Prime trial available.
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Good Deal?

Original Post

Written by
Edited May 24, 2021 at 09:01 AM by
Wow great deal. First time posting!

https://www.bestbuy.com/site/sony...CAjwkN6EBh

Also same price at Amazon and Costco! This is likely the price across the board for major retailers. Costco with that extended warranty though!

Amazon: https://www.amazon.com/Sony-A80J-...B08TL48K9M
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Created 05-09-2021 at 11:40 PM by joolius
in OLED TVs (7) Get Brandsmart Coupons
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Deal
Score +45
61,642 Views
$3498
$4,499.99
Get Deal at Brandsmart

Price Intelligence

Model: Sony Bravia 77-in 2160p (4K) Oled Indoor Use Only Flat Screen Tv in Black | XR77A80J

Deal History 

Sort: Most Recent
Post Date Sold By Sale Price Activity
12/21/22Newegg$1,599.99 popular
27
10/11/22Amazon$1,999.99
9
10/11/22Amazon$2000 frontpage
401
09/12/22Walmart$2,498
5
07/13/22Amazon$2400 frontpage
80
05/10/22Best Buy$2,599
7
05/07/22Amazon$2,381.43
21
04/10/22Best Buy$2,799.99 popular
36
02/17/22Newegg$2,799
3
01/17/22B&H Photo Video$2898 frontpage
66
11/02/21Best Buy$2,999
9
06/22/21Newegg$3,299 popular
50
06/20/21Amazon$3,498
2
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Featured Comments

They probably didn't have the correct settings
·
I received my 77A80j this past weekend. It is pretty amazing and I highly recommend it. Have a 65c8 for comparison and its colors and depth are just something else. Specular highlights and cable sports are amazing. Going to test out PS5 more and other sources after I have more time, but reviewers across the board opine that it is brighter than C1 when compared side by side despite early nit measurements. If you are a hardcore gamer and game on PC or Xbox series X go get the C1 for 4k120 HDR VRR. There is still no VRR on the A80j with Sony promising an update. The Mediatek chip SOC may be the issue, but hopeful Sony can pull it off. However, it works really well right now with PS5 with autodetect game mode. Tech with KG also showed that it excels over C1 with respect to SDR gaming.

Since this is slickdeals, this is the best bang for your buck 2021 oled right now for size and specs. If you dont need a slickdeal ball out for the 83 A90J which is king of 2021. However, A80j also has the newer 2021 LG panel. I believe all North America 2021 oleds (apart from some C1 outliers?) have this newer panel which is ~20% more power efficient, brighter, and likely to be even better against potential burn in.

I have had the LG C8 for 3 years now with no signs of burn in and I have been blasting this TV on HDR and using it as a normal TV.
·
the default settings have the motion smoothing (I forget the actual name of it, truemotion or something like that) on by default. Motion on my OLED was awful at first until I turned it off. I don't notice any difference now vs. my Pioneer plasma.

600Hz was a marketing term. Plasmas create 10 images flashed on the screen that get combined to create one. There is no motion in those images. A new image, which is what motion would be, is created at 60Hz. Since refresh rate started to become a selling point, and technically plasma created a new image at 600Hz that is what they used. Yet it was in no way what we think of today. You can't play a video at 600Hz on a plasma and actually get that refresh rate.
·

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> bubble2 60 Posts
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Spoonap2
05-10-2021 at 05:44 AM.
05-10-2021 at 05:44 AM.
Nice job...been waiting for this.
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TinCanFury
05-10-2021 at 05:55 AM.
05-10-2021 at 05:55 AM.
I went in to BB Sunday to take a look at this model, but coming from plasma the motion blur was hard to unsee.
anyone else with a Sony OLED that came from a plasma figure out settings to make the motion blur not an issue?
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> bubble2 265 Posts
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enyownz
05-10-2021 at 08:01 AM.
05-10-2021 at 08:01 AM.
Quote from TinCanFury :
I went in to BB Sunday to take a look at this model, but coming from plasma the motion blur was hard to unsee.
anyone else with a Sony OLED that came from a plasma figure out settings to make the motion blur not an issue?

They probably didn't have the correct settings
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Joined Nov 2007
funky little beat
> bubble2 383 Posts
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beatstreet
05-10-2021 at 08:09 AM.
05-10-2021 at 08:09 AM.
Damn what a good price. Still debating if I should wait for the 83" A90J
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Joined Sep 2008
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> bubble2 1,168 Posts
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beezleb
05-10-2021 at 08:12 AM.
05-10-2021 at 08:12 AM.
Good deal. Hope Sony come comes through with promised features like variable refresh rate.
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Joined May 2010
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> bubble2 1,316 Posts
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Gabik123
05-10-2021 at 08:27 AM.
05-10-2021 at 08:27 AM.
Quote from TinCanFury :
I went in to BB Sunday to take a look at this model, but coming from plasma the motion blur was hard to unsee.
anyone else with a Sony OLED that came from a plasma figure out settings to make the motion blur not an issue?

You aren't going to get something with 600hz anymore like a plasma, so anything will seem to have motion blur. However, Sony > LG at OLED motion processing so I agree with the other poster that if you significantly noticed the motion blur they probably were not using the dejudder settings appropriately.
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jvin
05-10-2021 at 08:30 AM.
05-10-2021 at 08:30 AM.
Saw one last week. Looks really good. Costco started selling Sony oled as well but so far only have the 65 inch model for 2499. IMO
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Joined Jun 2006
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TinCanFury
05-10-2021 at 08:34 AM.
05-10-2021 at 08:34 AM.
Quote from Gabik123 :
You aren't going to get something with 600hz anymore like a plasma, so anything will seem to have motion blur. However, Sony > LG at OLED motion processing so I agree with the other poster that if you significantly noticed the motion blur they probably were not using the dejudder settings appropriately.

yea, it's just figuring out what those settings should be without staying there for 2hrs. $3,500 is a lot to spend for a TV that may make me wish I still had my plasma.
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Evrglow
05-10-2021 at 08:35 AM.
05-10-2021 at 08:35 AM.
Have any reputable reviewers reviewed these yet? Didn't see anything on rtings or quick YouTube search. Do we know how it compares to a90j? Sucks they didn't make an a90j in 77".
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Joined May 2010
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> bubble2 1,316 Posts
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Gabik123
05-10-2021 at 08:37 AM.
05-10-2021 at 08:37 AM.
Quote from TinCanFury :
yea, it's just figuring out what those settings should be without staying there for 2hrs. $3,500 is a lot to spend for a TV that may make me wish I still had my plasma.

Rtings usually provides very helpful setting recommendations to help with calibration and understanding the smooth motion settings. I can usually calibrate my new TVs within 10 min. My only problem is they like them darker and more yellow and less blue than I do, so I just tweak the calibration settings at the margins.
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steven467
05-10-2021 at 08:55 AM.
05-10-2021 at 08:55 AM.
Quote from TinCanFury :
I went in to BB Sunday to take a look at this model, but coming from plasma the motion blur was hard to unsee.
anyone else with a Sony OLED that came from a plasma figure out settings to make the motion blur not an issue?

Just a setting to turn off
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Joined Jun 2006
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> bubble2 1,311 Posts
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TinCanFury
05-10-2021 at 09:01 AM.
05-10-2021 at 09:01 AM.
Quote from Evrglow :
Have any reputable reviewers reviewed these yet? Didn't see anything on rtings or quick YouTube search. Do we know how it compares to a90j? Sucks they didn't make an a90j in 77".

the A90j is basically the same panel with a heatsink so I'd be surprised if they look noticably different.
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Joined Jul 2007
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DMBWings29
05-10-2021 at 09:02 AM.
05-10-2021 at 09:02 AM.
Quote from TinCanFury :
yea, it's just figuring out what those settings should be without staying there for 2hrs. $3,500 is a lot to spend for a TV that may make me wish I still had my plasma.

Do you have a Magnolia Best Buy near you? I think they would be more motivated to have the correct settings.
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