77" LG OLED77C1PUB 4K Smart OLED TV (2021 Model) + $200 Visa GC + 4-Yr Warranty Expired

It's actually called pixel refresh on the newer models. It supposedly runs automatically for 7 minutes or so when you shut the TV down after 4 hours of use but a longer version can be run from one of the settings menus. It's not a bad idea to run it every month or 2 just to end any image retention

Great, good to know it. Also, I have finally decided to pull the plug with VideoOnly and going today to get the C1. Charge it on Costco Citi as they have 24months additional coverage on top of the manufacturer warranty.

Did you get a chance to review rtings.com for C1, actually the scores are lower for this when compared to CX in their review, which bothers me. Any good site you go with reviews on electronics and TVs. Planning to buy a projector and screen too..

I saw the Rtings.com review when it came out, I know they think they got a bad panel. Every other review I've seen has rated the C1 a marginal improvement over the CX, motion processing is a bit better and everyone agrees its game mode is much better. The argument was always is a 77" C1 $500 better than a CX, but to me since you are getting it cheaper it's a no brainer.
There are a couple of people on YouTube that I follow for TV related info. HDTVTest is the best but he can get rather technical, and B the Installer and Stop the Fomo both post reviews and group talks a couple times a week that contain a lot of useful info. Digital Trends gives a pretty good overview of the product but does not go much in depth like the others. I've seen a couple Andrew Robinson reviews on TVs and know does quite a bit with projectors too.
The best site is the AVS Forums. https://www.avsforum.com/forums/
I've been going there since before I bought a Pioneer Kuro Plasma maybe a dozen years ago. Lots of great reviews before you buy and info if you ever have any issues with electronics. Be careful though if you post, there are some audio video nutjobs in there. I was attacked repeatedly by a few after I stated the 83" A90J for $8000 was for people who placed little value on money since it is so close in quality and size to the 77" A80J for $3500. One of their biggest posters went off on my post a couple times a day for 3-4 days before the mods closed the thread. Of course most people in it agreed with me.

Good to land at you through SD man. I am also a nerd who read a ton of stuff and do my due diligence and homework before I buy electronic stuff. I like to do that and now bumped at you who has similar interest. I know those Pioneer Kuros 20yrs before, couldnt afford one though, ended up buying the last phase of Samsung Plasma "PN60F8500" in 11/2014 that is still serving me and absolutely love the picture on it. I am upgrading to OLED now. People laughed at me when I bought the plasma and spent 2k for it when LEDs were so cheap. ha ha..

You mind sending me the channel links of youtube reviewers that you mentioned here. I got HDTV Test, Digital trends etc. I didnt understand the other guys you mentioned.

Also, do you calibrate the TV yourself or you suggest to hire someone, I live in bayarea, FYI. Ended up buying the C1 from VO. Thank you for all that great info you provided. Love to see folks sharing their knowledge for the greater good of people like me who is in search of information to make an informed decision.

Does anyone know if the CPS warranty for burn-in coverage is actually legit?

OLED isn't for you in this case. Ever thought of turning off the tv??

As I posted earlier, CPS gets some pretty awful reviews on Amazon from people actually trying to use the coverage so I'd have massive trepidation in calling for a warranty repair. Secondly, maybe I'm missing something, but where is burn in coverage mentioned in the ad? I see screen damage, but I'm assuming that's there because it's an accidental policy and 99% of accidental damage on a TV would be on the screen.

If you guys live next to a Video Only, you'll get a pretty great deal. I got my 77" for $2699 with a 5 year extended warranty included. Manager said it does include burn-in protection, but it has to be widespread. It doesn't cover it if it's "just a few pixels" but I'm sure you can plead your case.

Thanks - I've got the 2019 Q90R QLED from Samsung. Been wanting to make the switch over to LG as I'm pretty fed up with Samsung... These OLEDs look great, and seem slightly better-tailored for gaming but I've stayed away due to burn-in concerns (tend to leave a single game paused for several hours at a time regularly). The 4 yr protection would give me a lot of piece of mind (hopefully their isn't much hassle in filing a claim).