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Eragorn | Staff 14.5K Views
Oct 28, 2025 2:20 AM

EDU Members: Sony a7 IV Mirrorless Camera with 28-70mm f/3.5-5.6 Lens Bundle

$1,714

$2,198

22% off
+ Free S/Hat B&H Photo Video
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Deal Details
B&H Photo Video has for EDU Members (register here): Sony a7 IV Mirrorless Camera with 28-70mm f/3.5-5.6 Lens and Basic Bundle for $1714.40. Shipping is free.

Thanks to Deal Hunter Eragorn for posting this deal.

Includes:
  • Sony a7 IV Mirrorless Camera with 28-70mm f/3.5-5.6 Lens
  • Ruggard Journey 24 DSLR Shoulder Bag (Black)
  • Sony 128GB SF-M Tough Series UHS-II SDXC Memory Card
  • Watson NP-FZ100 V3 Lithium-Ion Battery Pack (7.2V, 2250mAh, 16.2Wh)
  • Watson Mini Duo USB-C Charger for Sony NP-FZ100 Batteries
Features:
  • 33MP Full-Frame Exmor R CMOS BSI Sensor
  • Up to 10 fps Shooting, ISO 100-51200
  • 4K 60p Video in 10-Bit, S-Cinetone
  • 3.68m-Dot EVF with 120 fps Refresh Rate
  • 3" 1.03m-Dot Vari-Angle Touchscreen LCD
  • 759-Pt. Fast Hybrid AF, Real-Time Eye AF
  • Focus Breathing Compensation

Editor's Notes

Written by StrawMan86 | Staff

Original Post

Written by Eragorn | Staff
Product Info
Community Notes
About the Poster
Deal Details
Product Info
Community Notes
About the Poster
B&H Photo Video has for EDU Members (register here): Sony a7 IV Mirrorless Camera with 28-70mm f/3.5-5.6 Lens and Basic Bundle for $1714.40. Shipping is free.

Thanks to Deal Hunter Eragorn for posting this deal.

Includes:
  • Sony a7 IV Mirrorless Camera with 28-70mm f/3.5-5.6 Lens
  • Ruggard Journey 24 DSLR Shoulder Bag (Black)
  • Sony 128GB SF-M Tough Series UHS-II SDXC Memory Card
  • Watson NP-FZ100 V3 Lithium-Ion Battery Pack (7.2V, 2250mAh, 16.2Wh)
  • Watson Mini Duo USB-C Charger for Sony NP-FZ100 Batteries
Features:
  • 33MP Full-Frame Exmor R CMOS BSI Sensor
  • Up to 10 fps Shooting, ISO 100-51200
  • 4K 60p Video in 10-Bit, S-Cinetone
  • 3.68m-Dot EVF with 120 fps Refresh Rate
  • 3" 1.03m-Dot Vari-Angle Touchscreen LCD
  • 759-Pt. Fast Hybrid AF, Real-Time Eye AF
  • Focus Breathing Compensation

Editor's Notes

Written by StrawMan86 | Staff

Original Post

Written by Eragorn | Staff

Community Voting

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Top Comments

Eragorn
26.5KComments
37.4KReputation
Edit: just verified it but here's the reddit post I saw on r/SonyAlpha about it.
https://www.reddit.com/r/SonyAlph...o_be_true/

I think the actual retail price is $2898, not $2198, giving it a 41% discount. Also, the image and the description both are different items. Here's a screenshot of the "Items Included" section
https://i.imgur.com/4thUu4X.png
Go to Comment

Community Reviews

The Sony a7 IV is a strong all around mirrorless body for photo and video, with fast eye tracking autofocus, solid resolution for large prints, and long term usefulness. The bundle adds a 128GB UHS II card, spare battery, charger, and bag, but the included 28 to 70mm lens is widely seen as the weak link and likely the first thing to replace. Pricing also looks fluid, with some listings showing a higher total and the bundle details not always matching the images. A solid package if the body is the main draw.

Common Questions (5)

  • The 28-70mm kit lens is widely treated as the weak part of the bundle and can limit the camera's image quality. Replacing it with a better lens, such as the Tamron 28-75mm F2.8 G2, is the practical upgrade path for portraits and sharper results.

    80211AXNavySardine761NavySardine761

  • The bundle was later showing $2053.10 with accessories and lens instead of the original $1714.40. That suggests the lower price may no longer be active, so the current checkout total needs to be verified before buying.

    WasimAgoginenisashank

  • The listing's image and description can differ from the bundle contents, and the included items section showed a different set than expected. A B&H bundle page was also linked as a slightly different, possibly better version of the kit.

    EragornEragorn

  • For buyers without the student discount, Greentoe was cited at about $1849 with tax included, which is close to the student total after tax. A Bank of America 15% Sony cashback offer was also mentioned as a way to bring the effective cost down to around $1700 after cashback and Sony rebate.

    Matt8493Seed-Slay-Slick

  • Waiting for the A7V may mean a higher price, with estimates around $3,000 and uncertain timing. The a7 IV is still a strong all-around camera, but its sensor has relatively slow readout, so rolling shutter can be more noticeable in fast motion or quick camera moves.

    WiseArm257NavySardine761

AI-generated summary based on comments from the community. Updated ago

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33 Comments

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Oct 28, 2025 10:08 PM
749 Comments
Joined Jun 2023
brownedpantsOct 28, 2025 10:08 PM
749 Comments
mirrorless, for those of you vampire shutterbugs.
Oct 28, 2025 10:26 PM
1.3K Comments
Joined Feb 2017
theshopper2022Oct 28, 2025 10:26 PM
1.3K Comments
Quote from Nattefrost View quoted comment :
ouch, in that case im gonna hold off for body only cheaper..my budget is 1200
you be waiting for another 4 years for that price.
Oct 29, 2025 1:50 AM
751 Comments
Joined Oct 2019
NavySardine761Oct 29, 2025 1:50 AM
751 Comments
Quote from silk35 View quoted comment :
Do you get a lot of dust spots in the image?
This depends if you activate the the feature for the shutter to close off every time you take of the lens. You will still get sensor dust over time even doing this, but it is way less than a fully exposed mirrorless camera without that feature.

Multiple photo editing products now include an dust removal "automatically" button too.
Oct 29, 2025 1:57 AM
751 Comments
Joined Oct 2019
NavySardine761Oct 29, 2025 1:57 AM
751 Comments
Quote from pjb1988 View quoted comment :
How good of a deal is this? I had a Fuji xt1 I sold a few years ago and have been wanting another camera. This is admittedly way more camera than I need, but not necessarily out of my budget.
The lens it comes with is a throw away. But the camera itself I'd argue you would never "need" to upgrade again for the rest of your life if it lasts that long.

Autofocus is fantastic with eye tracking. Does both photo and video well. Resolution can make 24x36 prints all day long with a good lens.

One of the greatest all around cameras ever made. Resolution is a great balance between file size and quality needed for professional level work for a variety of formats.

This is a great price and won't get much less than this for a while even though the "V" will likely drop soon. This camera as consistently been $2500 for the body alone - with a few hundred off during occasional sales.
Oct 29, 2025 6:59 AM
10 Comments
Joined May 2021
NavyJoke161Oct 29, 2025 6:59 AM
10 Comments
Quote from WiseArm257 View quoted comment :
There has been a widespread price reduction to about $2,198, generally promoted as a temporary one. Many people are speculating this has something to do with the rumored announcement of its successor, the Sony A7V, in the near future.
I will wait for it. Thanks
Oct 29, 2025 2:46 PM
188 Comments
Joined Apr 2023
WiseArm257Oct 29, 2025 2:46 PM
188 Comments
Quote from NavyJoke161 View quoted comment :
I will wait for it. Thanks
The A7V, if it truly is coming soon, might be worth waiting for, but it will likely have a significantly higher price tag. There has been a lot of speculation about the features and specifications it will have. The A7IV is a good camera, but one criticism many have of its sensor is its relatively slow readout speed, resulting in a higher level of the "rolling shutter" effect when recording video. This effect is not necessarily a problem if you are recording an ordinary situation, but it might be more noticeable and bothersome if high speed action is being recorded, especially if the camera is moved rapidly. There are many people who believe that the A7V will utilize the same sensor as the A7IV, but outside of Sony, no one seems to really know. In fact, there isn't even much certainty that the A7V will be announced as predicted before the end of 2025, with availability in Q1 of 2026. No one seems to know the pricing, either, but predictions for the A7V are for somewhere around $3,000. If considering the A7IV, I would suggest watching quality reviews of it on YouTube, including the one by reviewer Gerald Undone, since he discusses the rolling shutter issue specifically.
Oct 29, 2025 3:16 PM
10.6K Comments
Joined Oct 2011
jimx200Oct 29, 2025 3:16 PM
10.6K Comments
Quote from NavySardine761 View quoted comment :
The lens it comes with is a throw away. But the camera itself I'd argue you would never "need" to upgrade again for the rest of your life if it lasts that long.

Autofocus is fantastic with eye tracking. Does both photo and video well. Resolution can make 24x36 prints all day long with a good lens.

One of the greatest all around cameras ever made. Resolution is a great balance between file size and quality needed for professional level work for a variety of formats.

This is a great price and won't get much less than this for a while even though the "V" will likely drop soon. This camera as consistently been $2500 for the body alone - with a few hundred off during occasional sales.
Do you have this lens? If so, how about a link to some of your photos? I'm looking for images from actual users as I've been researching this combo. I have seen plenty of beautiful photos from the 28-70 lens btw and this review is solid: http://www.thephoblographer.com/2...e_vignette

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Oct 30, 2025 2:38 AM
5 Comments
Joined Sep 2013
WasimAOct 30, 2025 2:38 AM
5 Comments
Showing up as $2053.10 with accessories and lens
Oct 30, 2025 3:13 AM
1 Comments
Joined Nov 2015
PsychedelicBunnyOct 30, 2025 3:13 AM
1 Comments
Is this still valid? I am seeing $2053.10 now.
Oct 30, 2025 8:39 AM
250 Comments
Joined Jun 2022
Seed-Slay-SlickOct 30, 2025 8:39 AM
250 Comments
if you missed it, you can try Bank Of America 15% cashback deal in APP on sony electronics. That will be $1700 after cashback and $1650 after sony rebate.
Oct 30, 2025 1:36 PM
136 Comments
Joined Nov 2013
mr_landaverdeOct 30, 2025 1:36 PM
136 Comments
They took 3 days to approve my edu status and now I missed this deal (sigh).
Oct 30, 2025 1:55 PM
7.3K Comments
Joined May 2006
dealstormOct 30, 2025 1:55 PM
7.3K Comments
Quote from mr_landaverde View quoted comment :
They took 3 days to approve my edu status and now I missed this deal (sigh).
Yeah, first time diving into Unidays and it's a mess. Changing flow/verification requirements with no apparent logic.

B&H should just use id.me like many other places. This balkanization of verification services is idiotic.
Oct 30, 2025 6:41 PM
35 Comments
Joined Dec 2014
estezyOct 30, 2025 6:41 PM
35 Comments
deal is dead
Oct 30, 2025 8:45 PM
98 Comments
Joined Aug 2011
barathankOct 30, 2025 8:45 PM
98 Comments
Deal dead already?

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Oct 30, 2025 9:29 PM
365 Comments
Joined Jan 2008
jersey521Oct 30, 2025 9:29 PM
365 Comments
Deal is dead

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