Just Born Inc. The Return of MIKE AND IKE® Movie Mania Sweepstakes & IWG ~ 8/15/13

Sweepstakes begins at 12:01 a.m., Eastern Time ("ET"), May 15, 2013 and ends at 11:59 p.m., ET, August 15, 2013.

Open only to legal residents of the 50 United States and the District of Columbia, who are 13 years of age or older at time of entry.

Enter/play - http://www.justborn.com/mike-and-ike/promotions

A Participant's first entry does not require a UPC code. Any subsequent daily entries require a Participant to enter the regular UPC code printed on a MIKE AND IKE® brand candy pack weighing 0.78 oz or more. UPC Codes are available on the outside of all packages of participating MIKE AND IKE® products.

Alternatively, to obtain a UPC Code, without a purchase of a MIKE AND IKE® brand candy pack, send a self-addressed stamped envelope to: The Return of MIKE AND IKE® Movie Mania Sweepstakes UPC Code Request, Elevator Group LLC, 146 Front Street, Suite 206, Scituate, MA 02066. All mail-in requests for UPC Codes must be postmarked by 8/4/13 and received by 8/11/13.

You may also obtain a UPC Code, without a purchase via email, from 5/15/13 to 8/14/13, by sending an email to: [email protected]. IMPORTANT: The subject line must state "UPC Code Request". You will receive a UPC Code via email within 24 hours. Only one (1) UPC Code per mail-in and email requests. All Sweepstakes entries must be received by 11:59 p.m. ET on 8/15/13.

ENTRY LIMIT: Except for additional bonus entries permitted under these Official Rules, there is a limit of one (1) entry per day per Participant and per email address throughout the Sweepstakes Period. Only one (1) email address may be used by a Participant to enter the Sweepstakes.

BONUS ENTRIES:
Refer-a-Friend: You may receive additional entries for the Grand Prize drawing only by referring a friend to the Sweepstakes. When a registered Participant chooses to send the "Refer-a-Friend" notice to one (1) unique friend (who meets the Sweepstakes eligibility requirements), the registered Participant will receive one (1) bonus entry for the Grand Prize drawing only (the "Refer-a-Friend Entry") when the referred friend registers to participate in the Sweepstakes. Maximum of twenty five (25) Refer-a-Friend Entries may be earned per Participant for the entire Sweepstakes Period.

Tweeting about the Sweepstakes: Each Participant may earn one (1) bonus entry per day for the Grand Prize drawing only by clicking on the Twitter image located on the Bonus Entries page displayed after completing your online registration form and following the instructions. Each Participant may earn a maximum of one (1) bonus entry per day by tweeting about the Sweepstakes.

Sharing the Sweepstakes through Facebook: Each Participant may earn one (1) bonus entry per day for the Grand Prize drawing only by clicking on the Facebook icon to post a message about the Sweepstakes on his/her Facebook Wall. The Participant must first LIKE the Sponsor's Facebook page before bonus entries may be earned.

SWEEPSTAKES GRAND PRIZE: There will be one (1) Sweepstakes Grand Prize awarded consisting of a Home Entertainment System that includes a large screen LED Smart HDTV (approximately 50" in size) plus a Blu-ray Home Theater System with an approximate value of $1,800.

INSTANT WIN PRIZES:

Prize	Qty of Instant Win Prizes	Approx. Retail Value Per Prize
12-Month Netflix Gift Subscription	25 ea	$95.8
Movie tickets redeemable online with Fandango® promotional codes.	100 pairs	$24
MIKE AND IKE® Month's Supply (one case containing 24 1.8 oz. packs) of Candy Prize Pack	25 ea	$24

TOTAL VALUE: The total estimated retail value of the Grand Prize plus Instant Win prizes is approximately $7,197.00.

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