Costco's deal is not as good as Sam's Club, but Costco is offering a $270 Costco Cash Card if you purchase & activate the new iPhone 11, 11 Pro or 11 Pro Max on AT&T or Verizon.
Additionally, Costco is offering $30 off the retail price. Upgrades are eligible on Verizon - not sure about AT&T. Gift card will receive in 2-3 months by mail. This offer appears to be for the installment plans only, but you can call the carrier to pay it off.
I am not sure when this offer ends - I just purchased one today. There is no link/description of this offer online yet, it just started this morning.
AT&T: New line & trade in may be required - not sure.
Verizon: New line or upgrade, no trade in required.
EDIT: Based on the sheet the rep gave me, it looks like the iPhone 11 Pro & Pro Max only get a $250 gift card. The regular 11 gets $270.
Promo sheet from Costco's Wireless Kiosk:
https://imgur.com/a/HIlve7W
I don't know what CEX is - maybe someone can shed some light on this.
Find a Warehouse:
https://www.costco.com/
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