Costco's deal is not as good as Sam's Club, but Costco is offering a $270 Costco Cash Card if you purchase & activate the new iPhone 11, 11 Pro or 11 Pro Max on AT&T or Verizon.
Additionally, Costco is offering $30 off the retail price. Upgrades are eligible on Verizon - not sure about AT&T. Gift card will receive in 2-3 months by mail. This offer appears to be for the installment plans only, but you can call the carrier to pay it off.
I am not sure when this offer ends - I just purchased one today. There is no link/description of this offer online yet, it just started this morning.
AT&T: New line & trade in may be required - not sure.
Verizon: New line or upgrade, no trade in required.
EDIT: Based on the sheet the rep gave me, it looks like the iPhone 11 Pro & Pro Max only get a $250 gift card. The regular 11 gets $270.
Promo sheet from Costco's Wireless Kiosk:
https://imgur.com/a/HIlve7W
I don't know what CEX is - maybe someone can shed some light on this.
Find a Warehouse:
https://www.costco.com/
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Thanks... still have heard nothing from my Costco on mine. Tried to call several times but they dont answer. I'll have to go in and see what's up. What you described is what they told me would happen as well, that they would effectively file it for me.
I received my phone trade in gc. Not my upgrade one yet