Home Depot to discontinue carrying Ego tools

***** UPDATE from a fellow SD'er seawolf *****

HD is dropping EGO because Lowes is picking them up.

https://ir.homedepot.com/news-rel...-140058673

https://corporate.lowes.com/newsr...g-07-22-20


From the Atlanta Business Chronicle today. Sorry, but I am on the app and cannot supply the link yet. Sinc many people have and use these tools this is more of an FYI.


Home Depot is cutting a brand from its inventory as part of a "reset" of its outdoor power equipment.

The Home Depot Inc. (NYSE: HD) said Tuesday it's "accelerating its investments" in the reset as it "refines and simplifies its primary brands across the category." That means, in part, discontinuing the Ego line of outdoor power tools, owned by Chervon Group, and have been sold at Home Depot since 2014. Ego products are also sold at Ace Hardware.


Home Depot said it will continue to sell cordless brands Ryobi, Makita, DeWalt, and Milwaukee; and gas-powered products from Toro, Echo, John Deere, Cub Cadet, Honda, and Troy-Bilt.

The Atlanta-based retail giant said the four remaining cordless options fit their aim to provide interchangeable batteries among products, and collectively make up the vast majority of platforms already owned by its customers.

"We are focused on the most relevant brands with the greatest adoption," Sara Gorman, a Home Depot spokesperson, told Atlanta Business Chronicle.

Gorman said it's not unusual for Home Depot to "refine our assortment" of brands but could not specify how often they are removed or when the last time it occurred.

Home Depot earlier this year started to more heavily emphasize its battery-powered equipment and group them by brand. Gorman said the company paused the rollout as stores had more pressing matters with response to the Covid-19 pandemic.