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Champagne13 32.6K Views

Feb 7, 2026 9:24 PM

77" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B)

$1800 or less

$2,500

+ Free Shippingat Best Buy

Visit Best Buy

Best Buy has 77" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,799.99. Shipping is free, otherwise select free store pickup where available.

Note: Availability for pickup may vary by location.

Amazon also has 7" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,798. Shipping is free.

Walmart also has 7" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,798. Shipping is free.

Sony also has 7" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,799.99. Shipping is free, otherwise select free store pickup where available.

Note: Availability for pickup may vary by location.

Thanks to Community Member Champagne13 for sharing this deal.

Specs:

Resolution: 3840x2160 4K Ultra HD
Refresh Rate: 120 Hz (native)
Panel Type: OLED
Operating System: Google TV
HDR: Dolby Vision, HDR10, and HLG (Hybrid Log-Gamma)
Ports:
- HDMI inputs: 4
- USB ports: 2 (side)
- Digital Audio Output: 1 (optical, side)
- RF (Terrestrial/Cable) Connection: 1 (side)
- RS-232C: 1 (side)
- Ethernet (LAN): 1 (side)

Editor's Notes

Written by SaltyOne | Staff

Get 1%-5% cash back on deals like this with a cash back credit card. Compare the available cash back credit cards here.
Rated 4.8 out of 5 stars from Best Buy customers.
Offer valid for a limited time only / while supplies last.
Don't have Amazon Prime? Students can get a free 6-Month Amazon Prime trial with free 2-day shipping, unlimited video streaming & more.
If you're not a student, there's also a free 1-Month Amazon Prime trial available.

Original Post

Written by Champagne13

Best Buy has 77" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,799.99. Shipping is free, otherwise select free store pickup where available.

Note: Availability for pickup may vary by location.

Note: Availability for pickup may vary by location.

Thanks to Community Member Champagne13 for sharing this deal.

Specs:

Resolution: 3840x2160 4K Ultra HD
Refresh Rate: 120 Hz (native)
Panel Type: OLED
Operating System: Google TV
HDR: Dolby Vision, HDR10, and HLG (Hybrid Log-Gamma)
Ports:
- HDMI inputs: 4
- USB ports: 2 (side)
- Digital Audio Output: 1 (optical, side)
- RF (Terrestrial/Cable) Connection: 1 (side)
- RS-232C: 1 (side)
- Ethernet (LAN): 1 (side)

Editor's Notes

Written by SaltyOne | Staff

Get 1%-5% cash back on deals like this with a cash back credit card. Compare the available cash back credit cards here.
Rated 4.8 out of 5 stars from Best Buy customers.
Offer valid for a limited time only / while supplies last.
Don't have Amazon Prime? Students can get a free 6-Month Amazon Prime trial with free 2-day shipping, unlimited video streaming & more.
If you're not a student, there's also a free 1-Month Amazon Prime trial available.

Original Post

Written by Champagne13

Price Intelligence

Deal History

Sale Price

Slickdeal

$NaN

Today

Post Date	Sold By	Sale Price	Activity
06/23/26	Best Buy	$1,799	4
06/23/26	Amazon	$1,798	1
03/29/26	Best Buy	$1,800	10
03/29/26	Amazon	$1,800	5
03/23/26	Amazon	$1,798	2
03/09/26	Amazon	$1,798 Popular	8
10/07/25	Amazon	$1,998	7

Top Comments

t99

459Comments

197Reputation

No this is the entry version, it's XR8B < XR80 < Bravia 8 II

Go to Comment

PeterL7956

877Comments

129Reputation

Decent price but this is Sony's worst OLED tv. The A95L is still the king of OLED

Go to Comment

Riptide360

1.5KComments

433Reputation

Great TV. Great price. Sony is spinning out the TV business & brand to the Chinese.

Go to Comment

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40 Comments

Riptide360

Feb 8, 2026 2:10 AM

1.5K Comments

Joined Feb 2015

Riptide360Feb 8, 2026 2:10 AM

1.5K Comments

Great TV. Great price. Sony is spinning out the TV business & brand to the Chinese.

socseb

Feb 8, 2026 3:54 AM

925 Comments

Joined Jun 2016

socsebFeb 8, 2026 3:54 AM

925 Comments

Apparently not qd oled and worse than Bravia 8? So probably c5 or s90F is better

VarmintCong

Pro

Feb 8, 2026 3:56 AM

8.2K Comments

Joined Oct 2004

VarmintCong

Pro

Feb 8, 2026 3:56 AM

8.2K Comments

65" is $1299, also good.

lailanis

Feb 8, 2026 3:59 AM

3.2K Comments

Joined Sep 2008

lailanisFeb 8, 2026 3:59 AM

3.2K Comments

Is that bravia 8 ii or it's different, so confusing

t99

Feb 8, 2026 4:29 AM

459 Comments

Joined Apr 2021

t99Feb 8, 2026 4:29 AM

459 Comments

Quote from socseb

Apparently not qd oled and worse than Bravia 8? So probably c5 or s90F is better

XR8B is not as bright as XR80 and audio slightly worse. Also don't get the Sony pictures credits if that matters to you.

socseb

Feb 8, 2026 4:30 AM

925 Comments

Joined Jun 2016

socsebFeb 8, 2026 4:30 AM

925 Comments

Quote from lailanis

Is that bravia 8 ii or it's different, so confusing

No no much worse than that

t99

Feb 8, 2026 4:30 AM

459 Comments

Joined Apr 2021

t99Feb 8, 2026 4:30 AM

459 Comments

Quote from VarmintCong

65" is $1299, also good.

65XR8B has been on sale for $1199 with coupon directly from Sony frequently these past months. Can easily get it for less if you make an offer on Greentoe

Last edited by t99 February 7, 2026 at 08:36 PM.

t99

Feb 8, 2026 4:33 AM

459 Comments

Joined Apr 2021

t99Feb 8, 2026 4:33 AM

459 Comments

Our community has rated this post as helpful. If you agree, why not thank

Quote from lailanis

Is that bravia 8 ii or it's different, so confusing

No this is the entry version, it's XR8B < XR80 < Bravia 8 II

PeterL7956

Feb 8, 2026 4:58 AM

877 Comments

Joined Apr 2015

PeterL7956Feb 8, 2026 4:58 AM

877 Comments

Our community has rated this post as helpful. If you agree, why not thank

Decent price but this is Sony's worst OLED tv. The A95L is still the king of OLED

steelgtr

Feb 8, 2026 6:01 AM

304 Comments

Joined May 2007

steelgtrFeb 8, 2026 6:01 AM

304 Comments

Quote from PeterL7956

Decent price but this is Sony's worst OLED tv. The A95L is still the king of OLED

Wish I could find a 65 A95L

rsingson4

Feb 8, 2026 6:36 AM

33 Comments

Joined Apr 2018

rsingson4Feb 8, 2026 6:36 AM

33 Comments

For those that aren't screen snobs. This is a solid choice. Had one since Black Friday and I've never regretted copping this exact unit. Many will beg to differ but I could give a flying F.

One quirk is the Sony soundbar glitch... When running my PS5 on hdmi 4. Audio cuts out from time to time. ChatGPT is useless when asked for a fix. I'm running an 8k hdmi cable.... that might be it?!?

Many complain about Google TV... It's simple and easy to use.

Last edited by rsingson4 February 7, 2026 at 10:41 PM.

Adrafinil

Feb 8, 2026 6:50 AM

22 Comments

Joined Sep 2017

AdrafinilFeb 8, 2026 6:50 AM

22 Comments

Our community has rated this post as helpful. If you agree, why not thank

Quote from rsingson4

For those that aren't screen snobs. This is a solid choice. Had one since Black Friday and I've never regretted copping this exact unit. Many will beg to differ but I could give a flying F.One quirk is the Sony soundbar glitch... When running my PS5 on hdmi 4. Audio cuts out from time to time. ChatGPT is useless when asked for a fix. I'm running an 8k hdmi cable.... that might be it?!?Many complain about Google TV... It's simple and easy to use.

Google tv is the best out of all. You get to download free apps and watch free everything with a click of your remote button. Anybody buying any other smart tv OS is missing out

StrongGalley7160

Feb 8, 2026 7:02 AM

35 Comments

Joined Oct 2018

StrongGalley7160Feb 8, 2026 7:02 AM

35 Comments

I just got the c5 77 a few hours ago, did I make a mistake? should I have gotten this one instead?

scottman

Feb 8, 2026 7:07 AM

5.5K Comments

Joined Jan 2006

scottmanFeb 8, 2026 7:07 AM

5.5K Comments

Our community has rated this post as helpful. If you agree, why not thank

This one should barely be called a Sony Bravia XR. It doesn't have triluminous or Contrast Booster features typical of the other bravias and XR chip.

Last edited by scottman February 7, 2026 at 11:13 PM.

StrongGalley7160

Feb 8, 2026 7:13 AM

35 Comments

Joined Oct 2018

StrongGalley7160Feb 8, 2026 7:13 AM

35 Comments

I just got the c5 77 a few hours ago, did I make a mistake? should I have gotten this one instead?

Join The Conversation

Share your experience with the Slickdeals community

Share information with the community. Please follow our Community Guidelines and be kind!

Free Shipping Occasions The Big Game Tech & Electronics TV 4K TVs OLED TVs

77" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B)

$1800 or less

$2,500

Editor's Notes

Original Post

Editor's Notes

Original Post

Community Voting

Price Intelligence

Deal History

Top Comments

Join The Conversation

40 Comments

Join The Conversation

Related Searches

77" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B)

$1800 or less

$2,500

Editor's Notes

Original Post

Editor's Notes

Original Post

Price Intelligence

Deal History Deal History includes data from multiple reputable stores, such as Best Buy, Target, and Walmart. The lowest price among stores for a given day is selected as the "Sale Price". Sale Price does not include sale prices at Amazon unless a deal was posted by a community member.

Top Comments

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40 Comments

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Related Searches

Deal History