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expiredChampagne13 posted Feb 7, 2026 9:24 PM

77" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B)

$1800 or less

$2,500

+ Free Shippingat Best Buy
40 Comments
32.2K Views
Visit Best Buy
Deal Details
Best Buy has 77" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,799.99. Shipping is free, otherwise select free store pickup where available.
  • Note: Availability for pickup may vary by location.
Amazon also has 7" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,798. Shipping is free.

Walmart also has 7" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,798. Shipping is free.

Sony also has 7" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,799.99. Shipping is free, otherwise select free store pickup where available.
  • Note: Availability for pickup may vary by location.
Thanks to Community Member Champagne13 for sharing this deal.

Specs:
  • Resolution: 3840x2160 4K Ultra HD
  • Refresh Rate: 120 Hz (native)
  • Panel Type: OLED
  • Operating System: Google TV
  • HDR: Dolby Vision, HDR10, and HLG (Hybrid Log-Gamma)
  • Ports:
    • HDMI inputs: 4
    • USB ports: 2 (side)
    • Digital Audio Output: 1 (optical, side)
    • RF (Terrestrial/Cable) Connection: 1 (side)
    • RS-232C: 1 (side)
    • Ethernet (LAN): 1 (side)

Editor's Notes

Written by SaltyOne | Staff

Original Post

Written by Champagne13
Community Notes
About the Poster
Deal Details
Community Notes
About the Poster
Best Buy has 77" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,799.99. Shipping is free, otherwise select free store pickup where available.
  • Note: Availability for pickup may vary by location.
Amazon also has 7" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,798. Shipping is free.

Walmart also has 7" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,798. Shipping is free.

Sony also has 7" Sony BRAVIA XR8B OLED 4K UHD 120Hz Google Smart TV (2025, K-77XR8B) on sale for $1,799.99. Shipping is free, otherwise select free store pickup where available.
  • Note: Availability for pickup may vary by location.
Thanks to Community Member Champagne13 for sharing this deal.

Specs:
  • Resolution: 3840x2160 4K Ultra HD
  • Refresh Rate: 120 Hz (native)
  • Panel Type: OLED
  • Operating System: Google TV
  • HDR: Dolby Vision, HDR10, and HLG (Hybrid Log-Gamma)
  • Ports:
    • HDMI inputs: 4
    • USB ports: 2 (side)
    • Digital Audio Output: 1 (optical, side)
    • RF (Terrestrial/Cable) Connection: 1 (side)
    • RS-232C: 1 (side)
    • Ethernet (LAN): 1 (side)

Editor's Notes

Written by SaltyOne | Staff

Original Post

Written by Champagne13

Community Voting

Deal Score
+41
Good Deal
Visit Best Buy

Price Intelligence

Model: Sony - 77" Class BRAVIA XR8B OLED 4K HDR Google TV

Deal History 

Sale Price
Slickdeal
  • $NaN
  • Today

Current Prices

Sort: Lowest to Highest | Last Updated 7/28/2026, 12:50 AM
Sold By Sale Price
Best Buy$2,605.33
NewEgg$2,672.65

Top Comments

t99
452Comments
197Reputation
No this is the entry version, it's XR8B < XR80 < Bravia 8 II
Go to Comment
PeterL7956
863Comments
129Reputation
Decent price but this is Sony's worst OLED tv. The A95L is still the king of OLED
Go to Comment
Riptide360
1.4KComments
421Reputation
Great TV. Great price. Sony is spinning out the TV business & brand to the Chinese.
Go to Comment

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40 Comments

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Feb 8, 2026 2:10 AM
1.4K Comments
Joined Feb 2015
Riptide360Feb 8, 2026 2:10 AM
1.4K Comments
Great TV. Great price. Sony is spinning out the TV business & brand to the Chinese.
1
Feb 8, 2026 3:54 AM
907 Comments
Joined Jun 2016
socsebFeb 8, 2026 3:54 AM
907 Comments
Apparently not qd oled and worse than Bravia 8? So probably c5 or s90F is better
1
4
Feb 8, 2026 3:56 AM
8.1K Comments
Joined Oct 2004
VarmintCongFeb 8, 2026 3:56 AM
8.1K Comments
65" is $1299, also good.
Feb 8, 2026 3:59 AM
3.2K Comments
Joined Sep 2008
lailanisFeb 8, 2026 3:59 AM
3.2K Comments
Is that bravia 8 ii or it's different, so confusing
Feb 8, 2026 4:29 AM
452 Comments
Joined Apr 2021
t99Feb 8, 2026 4:29 AM
452 Comments
Quote from socseb :
Apparently not qd oled and worse than Bravia 8? So probably c5 or s90F is better
XR8B is not as bright as XR80 and audio slightly worse. Also don't get the Sony pictures credits if that matters to you.
Feb 8, 2026 4:30 AM
907 Comments
Joined Jun 2016
socsebFeb 8, 2026 4:30 AM
907 Comments
Quote from lailanis :
Is that bravia 8 ii or it's different, so confusing
No no much worse than that
Feb 8, 2026 4:30 AM
452 Comments
Joined Apr 2021
t99Feb 8, 2026 4:30 AM
452 Comments
Quote from VarmintCong :
65" is $1299, also good.
65XR8B has been on sale for $1199 with coupon directly from Sony frequently these past months. Can easily get it for less if you make an offer on Greentoe
Last edited by t99 February 7, 2026 at 08:36 PM.

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Feb 8, 2026 4:33 AM
452 Comments
Joined Apr 2021
t99Feb 8, 2026 4:33 AM
452 Comments

Our community has rated this post as helpful. If you agree, why not thank t99

Quote from lailanis :
Is that bravia 8 ii or it's different, so confusing
No this is the entry version, it's XR8B < XR80 < Bravia 8 II
5
Feb 8, 2026 4:58 AM
863 Comments
Joined Apr 2015
PeterL7956Feb 8, 2026 4:58 AM
863 Comments

Our community has rated this post as helpful. If you agree, why not thank PeterL7956

Decent price but this is Sony's worst OLED tv. The A95L is still the king of OLED
3
Feb 8, 2026 6:01 AM
304 Comments
Joined May 2007
steelgtrFeb 8, 2026 6:01 AM
304 Comments
Quote from PeterL7956 :
Decent price but this is Sony's worst OLED tv. The A95L is still the king of OLED
Wish I could find a 65 A95L
Feb 8, 2026 6:36 AM
33 Comments
Joined Apr 2018
rsingson4Feb 8, 2026 6:36 AM
33 Comments
For those that aren't screen snobs. This is a solid choice. Had one since Black Friday and I've never regretted copping this exact unit. Many will beg to differ but I could give a flying F.

One quirk is the Sony soundbar glitch... When running my PS5 on hdmi 4. Audio cuts out from time to time. ChatGPT is useless when asked for a fix. I'm running an 8k hdmi cable.... that might be it?!?

Many complain about Google TV... It's simple and easy to use.
Last edited by rsingson4 February 7, 2026 at 10:41 PM.
6
Feb 8, 2026 6:50 AM
22 Comments
Joined Sep 2017
AdrafinilFeb 8, 2026 6:50 AM
22 Comments

Our community has rated this post as helpful. If you agree, why not thank Adrafinil

Quote from rsingson4 :
For those that aren't screen snobs. This is a solid choice. Had one since Black Friday and I've never regretted copping this exact unit. Many will beg to differ but I could give a flying F.One quirk is the Sony soundbar glitch... When running my PS5 on hdmi 4. Audio cuts out from time to time. ChatGPT is useless when asked for a fix. I'm running an 8k hdmi cable.... that might be it?!?Many complain about Google TV... It's simple and easy to use.
Google tv is the best out of all. You get to download free apps and watch free everything with a click of your remote button. Anybody buying any other smart tv OS is missing out
1
1
Feb 8, 2026 7:02 AM
32 Comments
Joined Oct 2018
StrongGalley7160Feb 8, 2026 7:02 AM
32 Comments
I just got the c5 77 a few hours ago, did I make a mistake? should I have gotten this one instead?
1
Feb 8, 2026 7:07 AM
5.4K Comments
Joined Jan 2006
scottmanFeb 8, 2026 7:07 AM
5.4K Comments

Our community has rated this post as helpful. If you agree, why not thank scottman

This one should barely be called a Sony Bravia XR. It doesn't have triluminous or Contrast Booster features typical of the other bravias and XR chip.
Last edited by scottman February 7, 2026 at 11:13 PM.
4

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Feb 8, 2026 7:13 AM
32 Comments
Joined Oct 2018
StrongGalley7160Feb 8, 2026 7:13 AM
32 Comments
I just got the c5 77 a few hours ago, did I make a mistake? should I have gotten this one instead?
1

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