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Assa Abloy

41,164 2,080 February 19, 2019 at 09:39 AM
What marketing genius decided to use the Swedish name for the company for use in the U.S.? Crazy

https://www.assaabloy.com/en/com/

We had them install some new garage doors and can't take their company name seriously.

Also, Look at me!!! Look at me!!! I got fancy new garage doors!!! /bunny
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North Carolina Joined Aug 2005 Baldilocks
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Joined Aug 2005
Baldilocks
> bubble2 41,164 Posts
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Original Poster
emelvee
02-19-2019 at 09:43 AM.
02-19-2019 at 09:43 AM.
I'm just Raisin Bran awareness for this company.

Doh wrong thread.
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Joined Jul 2005
Recently retired
> bubble2 9,391 Posts
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VorlonFrog
02-19-2019 at 09:46 AM.
02-19-2019 at 09:46 AM.
They were 'Overhead Door' before the name change, locally in Charlotte. It appears the name change was part of a coordinated marketing push with them sponsoring NFL teams around the country.
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Joined Aug 2005
Baldilocks
> bubble2 41,164 Posts
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Original Poster
emelvee
02-19-2019 at 09:49 AM.
02-19-2019 at 09:49 AM.
Quote from VorlonFrog :
They were 'Overhead Door' before the name change, locally in Charlotte. It appears the name change was part of a coordinated marketing push with them sponsoring NFL teams around the country.
They were Piedmont Garage Doors here in Winston-Salem. I've seen the add for Panthers marketing tie-in...I still am surprised someone didn't push for a different name for US (English) marketing purposes. Now they are Assa Abloy Entrance Systems.
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Joined Mar 2010
Who needs a drink?
> bubble2 1,817 Posts
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Daveismyhero
02-19-2019 at 11:28 AM.
02-19-2019 at 11:28 AM.
Assa Abloy sounds like something Jerry Lewis would say.
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Joined Jan 2010
Too cool for school
> bubble2 6,121 Posts
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ProfessorChaos
02-19-2019 at 11:42 AM.
02-19-2019 at 11:42 AM.
Quote from Daveismyhero :
Assa Abloy sounds like something Jerry Lewis would say.

Assa Abloy sounds like the name of a gay porn star.
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Joined Jan 2004
Here's to the future
> bubble2 25,141 Posts
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Iaaaiws
02-19-2019 at 02:56 PM.
02-19-2019 at 02:56 PM.
We had a Assa Abloy fabric door installed on the fuel building at work a couple of years ago after a minor issue with the old door. I didn't think it had a chance and figured it would be junk, but even opening and closing 30 to 40 times a day it has worked well so far.



The fabric door looks something like this:
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Joined May 2005
Moderator since 2008
> bubble2 54,921 Posts
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finzz2dlft
02-19-2019 at 04:16 PM.
02-19-2019 at 04:16 PM.
Quote from emelvee :
I'm just Raisin Bran awareness for this company.

Doh wrong thread.

https://slickdeals.net/forums/showpost.php?p=125502205&postcount=22
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