watch is not good. awful specs. mineral crystal? If you open it up you sure won't see that swiss movement in there... maybe the case is swiss made for legal reasons.
CK is owned by Swatch, so this almost certainly has a Swiss ETA quartz movement. The question isn't if it really has a Swiss movement. The question is if it has the PreciDrive thermocompensated movement. There are inexpensive CK models that do.
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On a serious note, the price is cheaper than $34.99 because there's a 12% off promo code (SUMMER12), which brings the final price down to $30.79.
True!